Problem: Understanding the Market
A University of Cincinnati Tech Accelerator needed help with app marketing. They created a social network app for seniors, but the UC Tech Accelerator did not understand their market. They needed to find potential customers and devise strategies to reach them.
Solution: App Marketing
We found their ideal customers through in-depth research. Furthermore, using the research, we made an ongoing content marketing plan to build and familiarize the app within its market.
Results: Increased Awareness
As a result, the team has significantly increased awareness with users, successfully launching a beta roll out of the app to Google and Apple stores. Most noteworthy, HiLois is now an official app in the stores.