Custom Home Builder: Leveraging Inbound Marketing

   Problem: Peaks and Valleys

A multi-million custom home builder was in need of inbound marketing. The company struggled with seasonal peaks and valley in signing on customers. Through the use of inbound marketing, customers were able to more readily find them.

 

Solution: Inbound Marketing

By researching and conducting interviews, we developed personas of the company’s ideal customers, giving them a competitive analysis. We created a marketing plan to share their knowledge, build relationships and increase leads.

 

Results: Increased Sales

Within the first six months, the quality of inbound leads increased significantly. In fact, a new customer found them online and closed on a home within three weeks providing a positive return on investment from the deposit alone.  

From the owner: “We have seen more quality leads in the last two months with BigOrange.Marketing than we have in the last two years. Margee and Janice are a pleasure to work with and know digital and content marketing inside out. “

We have leveled out the company’s peaks and valleys, significantly increased website traffic, and achieved 1st page Google ranking on eight key terms.