Newport on the Levee: Building Marketing Personas

An empty parking lot at Newport due to their need to find their marketing personas.

Problem: Social Media Inactivity

A regional destination needed to define its marketing personas. Due to changes in the retail environment and poor reviews, the attractions were struggling. They were doing a million-dollar investment to revitalize their AMC Theatre location, but weren’t spreading the word. This was their chance to reinvent themselves as an entertainment destination.

Newport is finding their marketing personas and reinventing themselves.

Solution: Marketing Personas

We started with a marketing workshop to brainstorm ideas for their ideal customers. Once we had pinpointed their marketing personas, we launched a multi-month campaign of articles, social media posts, events, and influencer and media outreach.

Newport on the Levee's grand new opening of AMC was a success due to the discovering of their marketing personas.

Results: Improved Social Media Traffic

They experienced a substantial increase in media pickup for the grand re-opening of the AMC Theatre location. Because of this result, they hired us to provide content marketing and PR support for additional events and openings.