So you’re blogging… that’s a great start. You’ve mastered your voice, you’re providing value to your audience and you’ve achieved a regular cadence. But if you aren’t optimizing all that great content for SEO, you are shooting your blog strategy in the foot. It will never be able to run the marathon your business needs…
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Google Analytics has sunsetted their Universal Analytics Model and replaced it with GA4. So, what’s the difference between Google Analytics Universal vs GA4 and what does it mean for website developers? From a development perspective, GA4 introduces some changes that can impact developers and their integration of analytics into websites and apps. Here are a…
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Businesses focused on growth need to understand their competition. But too many times, leaders hone in on the companies they come up against in the bidding process, without understanding their competitive landscape as it appears in the customer’s journey. Here are four simple steps to better know your competitors without expensive tools or hours of…
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Join Us for Our Next Webinar: How Do I Create a StoryBrand Website? 7 Essential Elements Every Website Needs powered by Crowdcast How do I create a StoryBrand Website? The StoryBrand seven-part framework creates a guide for building websites that invite customers into a story. From Don Miller’s book Building a StoryBrand we learn that if you…
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Join Us for Our Next Webinar: 7 Top SEO Tips for 2022: How to Make Google Love You Now powered by Crowdcast How do I get my website to rank with Google search? Why am I not showing up in searches for my keywords? What is SEO? What matters most to Google right now in…
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BigOrange Marketing client ArcLight Group has launched a new and enhanced website that offers a clear vision: High-quality IT service with fast and responsive support. The managed service provider’s site offers a simplified user experience that allows visitors to easily browse packages and services that make IT easy in the Tulsa, Oklahoma, area. ArcLight Group…
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Have you seen our footer lately? BigOrange Marketing is pleased to announce we have received our Google Partner badge. This demonstrates that we have the latest Google Ads expertise and are Google Ads certified, which in turn drives more leads to our clients. There are three criteria to receive this partnership: The…
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A citation might sound like something you don’t want, but when it comes to spreading the word about your business, citations are important. We’re happy to walk you through five reasons why citation building matters. Let’s start with the basics. What Are Citations? Citations are a business listing on a third party website. Such websites…
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Hello? Is anybody home at your small business? By not answering the phone, you could be sending leads to your competitors. Here’s how using Google Call History can help you stay in touch. Did you know that 62 percent of inbound small business calls go unanswered? And of those 62 percent of unanswered phone calls,…
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