Peggy Moore

2020 Crisis Marketing Best Practices with the Coronavirus

Lean In: 8 Crisis Marketing Best Practices with the Coronavirus for 2020

By Peggy Moore / March 16, 2020

8 Best Practices for Marketing Right Now in 2020   Right now, in terms of marketing, many of us are confused about what to say or do. We are rightfully afraid to say the wrong thing, go out with the wrong message or simply waste time. Currently, the reality is that people are isolated at…

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BigOrange Marketing Wins Social Media Program Award

By Peggy Moore / September 11, 2019

The Home Builders Association of Greater Cincinnati recently recognized BigOrange Marketing’s work for Hensley Custom Building Group. The association presented BigOrange with the Best Social Marketing Program of the Year award on April 11, 2019 at the SAM Awards event. Award-Winning Digital Marketing In the category of organic online marketing, including social media, blogs and…

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Case Study: Home Builder Connects with Leads for a New Development

By Peggy Moore / August 20, 2019

Problem: Leads Needed for a New Development in Cincinnati A newly opened luxury housing development presented an opportunity for a home builder to take on new clients. It was critical that the builder gets in front of prospective buyers quickly in a way that supported their brand. Solution: Strategic Content Spreads the News BigOrange Marketing mapped…

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Website Messaging That Sells by Making the Customer the Hero: 21 Fantastic StoryBrand Examples

By Peggy Moore / July 29, 2019

Today, people are skim readers. If your website “offer” or the copy “above the fold” doesn’t grab them immediately in an aspirational way, you’ve lost them. In Donald Miller’s book, Building a Story Brand, he shares many great StoryBrand examples of “offer” or “hero statements” that sell by focusing on helping the customer be the…

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Digital and Inbound Marketing Helps Landscaping Firm Grow Big

By Peggy Moore / May 13, 2019

Challenge A top Cincinnati Landscape Design company was poised for growth with a new entrepreneurial second-generation owner. The new owner wanted to leverage digital marketing to level out peaks and valleys. This would allow for cost efficiencies to keep crews busy throughout the season. Solution BigOrange.Marketing created a strategic inbound content marketing plan to attract…

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StoryBrand Website Refresh Services in Cincinnati Ohio and Beyond

By Peggy Moore / April 30, 2019

Our StoryBrand Website Services We provide compete StoryBrand website refresh services including: StoryBrand workshops to align your team Website copywriting for SEO and to leverage “Building a Story Brand” principles Complete StoryBrand website refresh development, design and project management services from ideation to launch We are pleased to share an exciting partnership with a client…

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Are any of these 5 things missing from your marketing plan or website?

By Peggy Moore / April 30, 2019

A number of our clients have wanted to tell their friends about how we help customers create marketing plans and websites that build a relationship with customers. We’ve put together this little video to help solve the challenges of clarifying your messaging and creating websites that resonate and truly build a relationship. Check Out 5…

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Marketing eBook Content Writing Sample

Our Work: A Marketing eBook Content Writing Sample

By Peggy Moore / February 8, 2019

BigOrange Marketing eBook Content  Good eBook content writing starts with understanding the customer. In this content sample we understand that the customer may be frustrated with other marketing firms that over promise and under deliver. We dive in to any project by understanding the customer first. Following StoryBrand principles, we seek to understand the customer’s…

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Juicy eBook Content Writing Samples

Our Work: A Recent eBook Content Writing Sample

By Peggy Moore / January 8, 2019

BigOrange Marketing Can Help with eBook Content Writing When you are busy, it’s easy to put your marketing plans on the back burner. But back burners lead to missed sales. Let us help you get things done and off your plate. We can jump in at any phase with the essential tools you need to…

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P&G Consumer Content Sample

Our Work: P&G Everyday Solutions Consumer Content Samples

By Peggy Moore / January 7, 2019

P&G Everyday Solutions Content Engaged Over 8 Million Consumers Monthly Here’s a sample of some consumer content from P&G Everyday Solutions. Our experience includes being responsible for the promotional calendar and creative content for a 60-page site updated monthly and emails that reached over 8 million consumers in three different personalized segments. We are proud…

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