Peggy Moore

Top 7 SEO Tips in 2020 Webinar

7 Juicy SEO Tips Recap: Tip #3 Test Your User Experience

By Peggy Moore / July 22, 2020

Our second Squeeze the Day webinar premiered on Thursday, June 18th. In this blog post, we highlight the third key takeaway: Get Testy. #3 Get Testy Why isn’t your site ranking? Google, by lowering the overall rank of your website, is saying that your website isn’t up to snuff. To find out if your website…

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We’re Hiring: Inbound Marketing Specialist (Paid Internship-Part Time)

By Peggy Moore / July 13, 2020

Job Location: Cincinnati, Ohio BigOrange Marketing provides websites and complete outsourced digital marketing plans to help companies get found, get results and get their time back. Our small and quickly growing agency specializes in marketing Information Technology (IT), Financial Services and Building, Home Improvement or Architecture firms. The Inbound Marketing Specialist is a fast-paced, collaborative…

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digital marketing tips for the rebound

Recap: 7 Juicy Marketing Ideas to Drive Growth and Position You for the Recovery (Part 2)

By Peggy Moore / July 1, 2020

In our last blog post, we covered three juicy marketing tips from our first Squeeze the Day Webinar. Here are four more tips to set you up for success.   4. Create One Lead Magnet  Need more leads? Offer something of value to visitors in exchange for their contact information. This is sometimes called a transitional…

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Digital Project Manager Job Opening

We’re Hiring: Part-Time Digital Project Manager

By Peggy Moore / June 24, 2020

  Are you ready to grow with us? We have an opening for a digital project manager. Here’s the page where you can read about it and apply. https://bigorange.marketing/digital-project-manager/   Why BigOrange Marketing At BigOrange Marketing, you will work for a company that cares about our client’s success. We deliver what others promise and provide…

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digital marketing tips for the rebound

Recap: 7 Juicy Marketing Ideas to Drive Growth and Position You for the Recovery (Part 1)

By Peggy Moore / June 12, 2020

Our first Squeeze the Day Webinar premiered on May 7th. In this blog post, we review three of the major take-aways. You’ll find the last four ideas in our next blog post.  #1 Pivot If you somehow live under a rock and are unaware of the current crisis, here’s your heads-up that times are changing.…

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Marketing for Homebuilders 2020

Brighter Days Ahead: Lean In Marketing Ideas for Homebuilders

By Peggy Moore / April 3, 2020

April 2020: 8 Lean-In Marketing Ideas for Homebuilders Right Now All homebuilders are facing a new reality: It’s time to think creatively about how to respond. Here are some steps builders can take now as we brace for a downturn and look ahead to the inevitable return to better days.   1. Use social media to…

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2020 Crisis Marketing Best Practices with the Coronavirus

Lean In: 8 Crisis Marketing Best Practices with the Coronavirus for 2020

By Peggy Moore / March 16, 2020

8 Best Practices for Marketing Right Now in 2020   Right now, in terms of marketing, many of us are confused about what to say or do. We are rightfully afraid to say the wrong thing, go out with the wrong message or simply waste time. Currently, the reality is that people are isolated at…

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BigOrange Marketing Wins Social Media Program Award

By Peggy Moore / September 11, 2019

The Home Builders Association of Greater Cincinnati recently recognized BigOrange Marketing’s work for Hensley Custom Building Group. The association presented BigOrange with the Best Social Marketing Program of the Year award on April 11, 2019 at the SAM Awards event. Award-Winning Digital Marketing In the category of organic online marketing, including social media, blogs and…

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Case Study: Home Builder Connects with Leads for a New Development

By Peggy Moore / August 20, 2019

Problem: Leads Needed for a New Development in Cincinnati A newly opened luxury housing development presented an opportunity for a home builder to take on new clients. It was critical that the builder gets in front of prospective buyers quickly in a way that supported their brand. Solution: Strategic Content Spreads the News BigOrange Marketing mapped…

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Website Messaging That Sells by Making the Customer the Hero: 21 Fantastic StoryBrand Examples

By Peggy Moore / July 29, 2019

Today, people are skim readers. If your website “offer” or the copy “above the fold” doesn’t grab them immediately in an aspirational way, you’ve lost them. In Donald Miller’s book, Building a Story Brand, he shares many great StoryBrand examples of “offer” or “hero statements” that sell by focusing on helping the customer be the…

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