3 Reasons to Participate in Best Places to Work Awards

3 Reasons to Participate in Best Places to Work Awards

Applying for a best places to work award might seem a little presumptuous or braggy, but there are some tangible benefits. At BigOrange Marketing, we often encourage our clients to participate to help build their brand (internally and externally), increase their SEO and boost their hiring efforts. 

Build Your Brand (Internally and Externally)

By participating in a best places to work awards contest you are building your company’s brand. Most contests require employee surveys to rank the company’s culture, leadership, communication, pay, benefits and diversity. This provides some great insight into your employees’ thoughts about your brand. If you win (or are even a runner up or honorable mention), you can have an internal celebration to thank employees for their honest feedback. Externally, you can leverage it on your website, social media and by sending out an official press release

Increase Your SEO 

An often-missed benefit to applying for these awards is the potential for increased SEO. By getting your logo, company story and a backlink to your website, you can increase your website visits. It’s an easy way to capture a backlink, which can also help your overall domain authority. 

Boost Hiring

The last, and maybe most obvious, reason is in the recruitment and hiring process. Sharing these awards with potential employees leaves a positive impression on them. It could even be the tipping point if they are considering two companies. Another hidden benefit is employee retention. If you know you’re already working at the best place, why would you consider leaving?

Best Places to Work Awards to Apply for

Now that we’ve convinced you that these types of awards are worth the effort, let us provide a few awards to apply for. This is by no means an exhaustive list, but a starting point. Each award has its own requirements, deadlines and some require a fee. 

The Business Journals

There are local chapters of the Business Journals in most major cities. Most have best places to work awards, among others, that are easy to find and apply for.

Great Place to Work

Great Place to Work offers several awards for companies and individuals including World’s Best Workplace, Best Workspace for Parents, Best Workspace for Millennials, Best Workspace for Women and Best Small & Medium Workspaces. 

GlassDoor 

Based on employee-feedback Glassdoor has an annual Best Place to Work award.

Inspiring Workplaces

A global awards company, Inspiring Workplaces has awards for multiple countries for companies, leaders, technology and engagement. 

Top Workplaces

Top Workplace awards are available in areas of DE&I Practices, Employee Appreciation, Employee Well-Being, Professional Development and Woman-Led.

Comparably

On a quarterly basis, Comparably recognizes companies with a variety of Best Places to Work Awards. 

Start Applying

Which award to apply for is going to depend on your company’s size, industry and goals. If selecting an award and doing the application process seems overwhelming, BigOrange Marketing can help. Schedule a free consultation with a digital strategist to get your company in on best places to work awards.

Emelia Pitlick

Emelia Pitlick

With more than 15 years of experience in technical and manufacturing marketing, Emelia has a passion for designing digital and inbound marketing plans that drive results. She serves as BigOrange's Director of Project Management, providing strategic direction for the firm's growing number of clients.

Share the knowledge

12 Tips Content Marketing Service - BigOrange Marketing

12 Tips for Getting the Most From Your Content Marketing Service

Marketing for your business shouldn’t feel like dragging rocks uphill. If you’re investing in a content marketing service, you want to ensure every effort counts…

Explore this Topic
New Storybrand Site - BigOrange Marketing

New StoryBrand Site Launched for Hospitality Technology Consulting Company

When our long-term client, ATC, decided to expand their hospitality sector with a new brand — ATC Hospitality — they needed a website tailored to…

Explore this Topic
Green Industry Statistics -BigOrange Marketing

Landscaper Marketing: Green Industry Statistics Tell the Story

In the U.S., the green industry includes much more than just “landscaping.” This thriving sector is built on passion, creativity and a lot of hard…

Explore this Topic
Storybrand website examples BigOrange Marketing

Once Upon a Time: StoryBrand Website Examples for 2025

Is a new website a part of your marketing plan for 2025? If not, it might be time for a new one, especially if it’s…

Explore this Topic
Unleashing the Inner Spielberg BigOrange Presents StoryBrand Framework for Websites to NAHB Builders -BigOrange Marketing

Unleashing the Inner Spielberg: BigOrange Presents StoryBrand Framework for Websites to NAHB Builders

I was thrilled to be invited to Indianapolis to present at a National Association of Home Builders (NAHB) Builder 20 Club event this October. Sharing…

Explore this Topic
One Page Marketing Plan for 2025 EOS or OGSM

One Page Marketing Plan for 2025: EOS or OGSM

You need a solid one-page marketing plan to reach your big 2025 goals. Whether your organization follows the Entrepreneurial Operating System (EOS) outlined in Traction,…

Explore this Topic
Websites to Gain SEO for Multi Location Businesses -BigOrange Marketing

Gaining SEO for Multi-Location Businesses: Geo-Specific Pages and Dynamic Website Pages

When it comes to optimizing SEO for multi-location businesses, it can be challenging to ensure that each location gets the visibility it deserves. However, there…

Explore this Topic
is search engine optimization dead -BigOrange Marketing

Is Search Engine Optimization Dead?

Hasta la vista, SEO! Apparently, search engine optimization (SEO) is dead…again. Well, that’s what some slimy sales guy wants you to think. Don’t worry, SEO…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024


Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip