Brand Marketing: Choosing the Right Color to Give Your MSP That Clearer Picture

Brand Marketing

Stability, trust and security. These are the feelings evoked by the color blue. So it should come as no surprise that it’s the top choice for managed service providers (MSPs) in the industry today. Think about it: Has waking up to a clear blue sky on a bright, sunny day ever made you upset? Blue is a perennial choice in corporate branding — not only is it the color most people cite as their favorite, it’s also associated with power and success.  Blue implies dependability; something that has been communicated since the early days of tech pioneers like IBM and Hewlett Packard (HP).

While blue may be the age-old favorite amongst tech companies, we have seen a rise in a few other colors over the years like orange, aquamarine or turquoise, red and even purple. But why is that? Sure, we have a general understanding of why the color blue isn’t going away any time soon, but why are we seeing more colors emerge? What is it about brand marketing that prompts executives and decision-makers to settle on a certain color (or colors) to represent their brand or even the very name of their business?

Orange You Going to Choose the Best Color for Your Brand?

If you could travel back in time to the 1980s, you’d find yourself in an ocean of black and blue technology branding like the previously mentioned, IBM and HP. But you’d also find the iconic rainbow-hued Apple logo, which announced from the beginning that this was a company that intended to “Think Different.” And if we know anything about Apple, we know that they have the largest (and most loyal) clientele of any tech company to date.

Your brand is your company’s public identity. Take BigOrange for example: Our color is in our name. Orange is energetic. It may call to mind feelings of enthusiasm and excitement. And that’s exactly the type of energy we bring to the table when our clients reach out to us for our professional digital marketing services in the following areas:

At BigOrange Marketing, we welcome all colors, shades and sizes when it comes to a company’s brand name and image. We have several professional MSP and IT clients from all across the United States. Whether it be blue and orange like our clients at Intrust IT in Cincinnati, Ohio, or various shades of blue like the cyber resilience experts at Blue Light IT in Baton Rouge, Florida, we see a common trend in the world of brand marketing that goes beyond a simple color: Customer satisfaction.

Well, Color Me Satisfied!

More than just aesthetic appeal, colors help your brand connect with consumers on a deeper psychological level. A Forbes article indicates that the visceral, emotional connotations attached to colors and their various shades are far-reaching and never the same. From one person to the next, one shade can have a million meanings unique to each individual. When you choose your logo and brand’s color palette, you’re also selecting the emotions and associations you’re seeking to evoke.

The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. Brand marketing or marketing for your brand in general, should not be taken lightly. How you connect with your customer base (and for how long) starts with your image and the way you choose to represent your company. A brand’s logo has the ability to drive purchasing decisions and increase its recognition. Color choices give your logo depth by forging a visual connection to your company’s values and personality. Color triggers certain emotions in people; the right combination can visually communicate the feeling your company is projecting to consumers.

One such example can be found with our client, Aeko Technologies, an MSP out of Fort Worth, Texas. They selected the color purple to represent their brand. Why? Because one of the owners is a graduate of Texas Christian University (TCU). For Aeko, the color purple not only represents a strong educational background rooted in Christianity (Go, Horned Frogs!) but it is also the color of royalty,  leadership and revenue. As a leader in managed IT services and cybersecurity, Aeko Technologies could not have chosen a more fitting color to represent their brand or the level of service they provide to their clients.

Still Marketing Your Business in Black and White?

If you’re an MSP looking to get leads and grow your business, it’s important to deliver the right brand message to your audience. Your products, services and expertise may have been what put you in business, but it’s your customers who will keep you there. How you appeal to your audience and maintain that appeal long-term, is of the utmost importance. 

At BigOrange, we understand that brand marketing for your business should not be taken lightly (in any shade). Book a meeting with us today. We can help make marketing for your business more colorful and bring a clearer picture to your brand.

Brittany D. Eaton

Brittany D. Eaton

Brittany D. Eaton is a content writer, researcher and social media strategist with over 15 years of sales and marketing experience in the technology industry. Her love of writing goes beyond occupational, as she is also a self-published author who enjoys creatively inspiring children through the art of story. Her debut children’s book, Zippy The Zebra Earns His Stripes is a local favorite and currently available on Amazon. Favorite quote: That's what I do. I write and I know things.

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