Customer Research

Who is my customer? 10 customer discovery questions

Who Is My Customer? Find Out With These 10 Pertinent Questions

By Margee Moore / December 10, 2021

Who is my customer? This is one of the leading questions asked by smart business owners everywhere. We all want to know how to be of the most value to our customer base and gain insight into why they choose to do business with us. Knowing your customers can pay off in a variety of…

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Customer discovery questions

Customer Discovery Questions: What Should Your Inbound Digital Marketing Agency Be Asking You?

By Margee Moore / September 24, 2021

Why Are Customer Discovery Questions Important? If you haven’t worked with a marketing agency before, you might not know what to expect in your discovery meeting. A discovery meeting kicks off the agency’s fact-finding process. During this meeting, your agency should ask a series of questions to uncover your needs, challenges and desired results. Your…

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