Is your business considering easing back into in-person events? Recently our MSP marketing clients, Entech and Intrust IT, pulled off their first live events since much of the world shifted to virtual meetings and remote work. Read on to learn how event marketing can contribute to your business while having some old-fashioned fun. 1. Thank Loyal Customers…
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Setting up a Google My Business (GMB) profile for your company or business is a great marketing tool to increase traffic both online and in person. Here are seven Google My Business tips that will help you take full advantage of the tool. Fill Out All Basic Info The first thing you should do when…
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You might think your MSP’s work is not particularly newsworthy, but you might be surprised. If you’re wondering how to use a press release to promote your MSP, here are the basics you should know. What Is a Press Release? A press release is an official statement (written or recorded) that an organization issues to…
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My book Marketing Fusion hit the Amazon Bestseller list during launch weekend and it’s time to celebrate! Come enjoy beverages with my fellow authors and me on Monday, March 14, 2022, at March First Brewing from 4 to 6 p.m. Join the fun as we sign books, sip beer and socialize. Get tickets on Eventbrite.…
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Read our breakdown of best practices for B2B social media so you can score big with your MSP social media marketing strategy. When you’re done reading this blog post, hop over to our MSP Marketing Resource for more ideas. How to Post Our team uses a shared Excel document to create social posts for our…
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Is your business struggling to keep up with big box IT companies? They seem to offer every product imaginable and claim to be a “jack of all trades.” How can your small or medium-sized IT business keep up with that? Our team has seen this countless times as we provide MSP marketing services across the…
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Building a set of B2B buyer personas is an essential part of a StoryBrand website framework. For MSPs and IT service providers, this set helps ensure you’re speaking the same language as your buyers. Below are three simple steps to help you create your first buyer persona. Talk to Your Current Clients Asking your current…
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BigOrange Marketing client ArcLight Group has launched a new and enhanced website that offers a clear vision: High-quality IT service with fast and responsive support. The managed service provider’s site offers a simplified user experience that allows visitors to easily browse packages and services that make IT easy in the Tulsa, Oklahoma, area. ArcLight Group…
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Cincinnati, Ohio – BigOrange Marketing, a local, woman-owned digital marketing agency, was named to the Book of Lists for Cincinnati Business Courier’s Top 25 Largest Web Design Firms. Each year, the Book of Lists offers a look at Cincinnati’s largest and most influential players in a range of local industry sectors. The rankings are based…
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From the keynote speakers to the breakout sessions and all the networking in between we learned a lot about MSPs at IT Nation Connect 2021. The keynote speakers included ConnectWise leadership, who shared some really exciting new programs like the Security Partner Program. The other keynote speaker was Ed Viesturs (above). Ed’s inspiring story of…
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