All homebuilders are facing a new reality: It’s time to think creatively about how to respond. Here are some steps builders can take now as we brace for a downturn and look ahead to the inevitable return to better days. 1. Use social media to reach out to potential customers. Many people are spending more…
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Right now, in terms of marketing, many of us are confused about what to say or do. We are rightfully afraid to say the wrong thing, go out with the wrong message or simply waste time. Currently, the reality is that people are isolated at home and some may be close to a state…
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Today’s two biggest challenges for B2B marketers are generating brand awareness/traffic and leads for their companies. Offering today’s smarter consumer an abundance of the same ole’ and same-looking marketing funnels along with topic saturation (plus shorter attention spans) are only a couple of reasons why conversion rates are dropping or, in the worst cases, conversions…
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At the heart of content marketing is the concept of sharing what you know with your audience. This means getting the excellent ideas and knowledge in your teammates’ heads into a plan… all the while getting everyone excited to contribute. A proven method for doing that is to hold a Thought Leader Summit to bring together all your contributors to…
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Pretend like you’ve never visited your website and have never heard of your company before. Now take a look at your website’s home page and services pages. Is it clear right from the get-go on your website what your company actually does? And most of all, is it clear what problems you solve for customers?…
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It has been an exciting journey for our small business marketing company BigOrange Marketing as we prepare to scale our firm in 2020. We are thrilled to have been invited by the Goldman Sachs 10,000 Small Businesses (10KSB) program to interview this December 19. It’s been exciting to learn about the access to business growth…
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How much should a new website cost? That’s a question we are asked all the time! All brands and websites start somewhere. Websites are working 24/7 to drive people to your business. A bad website is already costing you more missed opportunities than you may believe. If your organization does something well, has the best…
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The Home Builders Association of Greater Cincinnati recently recognized BigOrange Marketing’s work for Hensley Custom Building Group. The association presented BigOrange with the Best Social Marketing Program of the Year award on April 11, 2019 at the SAM Awards event. Award-Winning Digital Marketing In the category of organic online marketing, including social media, blogs and…
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Digital Marketing Firm Brand Makeover Steps Made Simple As a digital marketing firm, sometimes you can neglect your own website and branding. An important first step to a fresh and modern look is authentic and original photography. At BigOrange Marketing, we recently updated our photos. Here are our new head shots: What did…
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