Luxury Custom Home Builder Logos and StoryBrand Website Generate $1.5M Lead in One Month

When a Cincinnati home builder contacted us, they were stuck with an outdated logo and a website that didn’t tell their story or share their brand authentically. They admired other custom home builder logos that showcased the builders’ style and they were ready for their marketing materials to reflect their work. 

Along with these goals set by the client, our goal as an agency was to provide the client with an impactful StoryBrand website and homebuilder marketing strategy to capture marketing qualified leads (MQLs), since these leads are more likely to turn into customers.  The work paid off fast. 

Our Solutions

As a StoryBrand certified guide, we work with clients to make sure that their brand, story and position as a guide is clear through their website. For this home builder’s website, we helped the builder show empathy with would-be clients by discussing the complicated processes and lack of communication customers often experience when working with other builders. The StoryBrand message highlights how this builder’s process is based on honesty, transparency and quality. We utilized the design of the website and the client’s branding to reflect the modern, luxurious style of their homes.

We implemented a keyword strategy for the core website as well as the blog content to boost the client’s SEO rankings and meet our customers where they are in their home buying journey, whether they are just learning about custom home building or have already purchased land to build on. 

In addition, we updated the client’s branding and custom home builder logos to reflect the modern, luxurious style of their homes. We kept the logo in line with the brand, but made it sleeker and more up to date. 

We also created engaging and valuable organic social media content featuring the builder talking through key features and strategic plans behind their current luxury home projects. In today’s world, a strong social media presence is essential for building brand awareness, credibility and connecting with potential clients. Since many social media platforms currently push video content and viewers appreciate seeing the person behind the brand, when this client mentioned their willingness to be on video, we made the builder’s on-camera presence a central part of their social media strategy. 

The Results

As a result, just one month after launching the new website, the luxury custom home builder received a $1.5M marketing qualified lead directly through the website. Not only that, but the organic MQLs have increased overall, and a home we heavily featured on the client’s website and social media sold only five days into its showings.   

Speaking of social media, in just the first three months of working together, this client’s social media content interactions have increased by 2,000 percent on Instagram and 837 percent on Facebook in comparison to the previous three months.

Drive Leads and Increase Sales With BigOrange Marketing

BigOrange Marketing is your go-to partner for StoryBrand marketing, helping you streamline your messaging to boost both the quantity and quality of your leads. Our unique approach includes optimized content, advanced SEO and engaging social media content designed to elevate your business. Connect with us today to explore how our customized strategies can fuel your business’s growth and lead generation.