5 Bad Marketing Strategies That Guarantee You’ll Never See a Lead From Your Website

Marketing Strategies

Is traffic to your website dwindling? Are you finding it difficult to generate leads no matter what tactics you’ve tried?  Are you all but ready to put on your best walking shoes, pack up that briefcase full of products and go door to door just to get leads and grow your business? It may be time for you to switch up your marketing strategies.

Having a lead generation strategy is a necessary component to marketing. From traditional brand advertising to SEO-based web content and social media, there are many different ways to successfully market your business. Still, for many businesses, marketing is either done haphazardly or not at all. Are you trying to get great results from not-so-great practices? 

Here are a few marketing strategies you want to avoid and the solutions to quickly get things back on track:

Not Having a Clear Content Plan

Creating content just for content’s sake won’t get you anywhere. By writing and publishing content without direction, you could be doing more harm than good. You are creating a marketing campaign based around nothing. Your customers may have no desire to click on the products or services you’re promoting on your website, let alone reach out to your salespeople.

Solution: Design purpose-driven marketing strategies and advertising. It’s important to monitor your success across all respective marketing channels to find out what works and what doesn’t work with your customers. One way to do this is by creating a customer survey and asking questions. There’s no bigger waste of money than ignoring the facts. By paying attention to customer data, you can change your marketing strategy to fit your business.

Not Having an SEO Strategy

Stale content does not drive organic results. You won’t appear in any search results without a designated lead generation strategy that helps you optimize your content. For example, trying to rank for multiple keywords in one blog post often means compromising the quality of your articles. And if you’re cramming too many key phrases into your content, it can start to sound unnatural to your readers.

Solution: If you confuse you lose. Your website is your digital calling card and a key tool in getting you found, building credibility and generating leads. Do search engine optimization (SEO) research to create a strategy for your website’s core pages. Knowing your audience and using the best keywords helps you get found by your ideal customers.

Not Having a Social Media Strategy

Being inconsistent with your social accounts can be bad for business. Not posting often enough or not posting relevant content can really be damaging. Social media can help you engage with your customers and find out what people are saying about your business. Without a solid social media strategy, it will be difficult to engage with your customers and give them good reasons to choose your services. Additionally, paid ad campaigns, whether on Google or social channels, can be a waste of money if you’re not using them correctly.

Solution: Having a sound marketing strategy for paid campaigns that targets your existing ambassadors and ideal customers, will give you a better way to track results. Post social media messages on a regular basis to help your stories, offerings or events stand out. Modern and freshly designed content that includes videos, hashtags and tagging will maximize organic impressions and engagement.

Not Following Trends

In the modern age of technology, social media spreads the latest trends. By not paying attention to what people are talking about or what websites they are using, you’re hurting yourself and wasting valuable resources. How do you know what people want? How do you know where they would go to find it?

Solution: You can be your best friend or your own worst enemy. With just a little forethought, you can turn your advertising into something that’s well-received. Don’t solely base your strategy on targeting brand new customers. Retargeting can help you stay out in front of people who have recently visited your website or social channels and can help you get more leads.

Not Having Your Customer as the Hero

It’s a bird, it’s a plane, it’s…a poor lead generation strategy in a bright red cape? 

That’s just wrong.

When you’re designing your website, you don’t want to have yourself or your company as the hero. You want to be relatable when telling your story. You want your customers to feel needed. How can you possibly generate leads if you’re not making your customers feel welcomed, appreciated and valued even BEFORE they do business with you? 

Solution: Make the customer the hero of your story. Eliminate confusion once and for all by tapping into the StoryBrand framework. Create a brand story that engages customers and sells. Unclear about the StoryBrand framework and where to start? Hire a certified StoryBrand Guide to help you simplify your marketing message and sell more services.

Build Marketing Strategies That Work

At BigOrange Marketing, our team helps dozens of companies win millions of dollars in business while delivering what others just promise. We provide websites and complete outsourced digital marketing plans to help you get found, get results and get your time back. Schedule a non-salesy call with our marketing strategists for a better way to get leads and start growing your business today.

Brittany D. Eaton

Brittany D. Eaton

Brittany D. Eaton is a content writer, researcher and social media strategist with over 15 years of sales and marketing experience in the technology industry. Her love of writing goes beyond occupational, as she is also a self-published author who enjoys creatively inspiring children through the art of story. Her debut children’s book, Zippy The Zebra Earns His Stripes is a local favorite and currently available on Amazon. Favorite quote: That's what I do. I write and I know things.

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