Grow: A Turbo-Charged Lead-Gen Revenue Engine

Get Measurable Growth From a Turbo-Charged Lead-Gen Revenue Engine

Ready to break through the barriers that are throttling the growth? Now you can have a steady stream of leads to boost your profitability.

BigOrange's Lead-Gen Revenue Engine campaign is designed to energize your sales pipeline, build an AI-enabled vehicle for explosive growth and help you win in a crowded market. Leave stagnant sales in the dust. Fast track opportunities to shorten your sales cycle and close more deals.

Start Your Revenue Engine!

What would a pipeline filled with qualified prospects mean to your MSP’s growth? Book a quick discovery call to learn more about this unique approach.

Innovative. Trusted. Reliable.

A Top-Gear Approach to MSP Marketing

Fuel your high-octane growth engine.
Tap into marketing automation to go farther, faster.
Juice your efforts with paid ads.
Align your team to hit the ground running with streamlined lead-gen processes.
Put your team out in front with thought leadership and greater brand visibility.
Connect with ideal customers right where they spend time.

ATTRACT QUALIFIED LEADS THAT DRIVE THE GROWTH OF YOUR REVENUE

Referrals are great, but they may be poking along in the slow lane. To propel your business forward in terms of leads and growth, you need a pipeline that gives you traction to generate more consistent revenue and scale effectively.

Through our Lead-Gen Revenue Engine campaign, we help you develop your list of the best prospects from your total addressable audience (TAM). Then we work with leading automation tools and your sales team to convert more visitors into customers.

FUEL YOUR SALES PIPELINE

Power up with MSP marketing that delivers

With our Lead-Gen Revenue Engine, your sales team will be primed and ready to take off.

It's no secret that the MSP market is crowded. You’re up against many providers offering similar services, ranging from cybersecurity to IT support to cloud solutions and more. So how do you get out ahead of the pack? Tap the power of our innovative Lead-Gen Revenue Engine campaign.

As part of the campaign, our quarterly sales funnel is a strategic, data-informed initiative based on what will resonate with your audience. We will create, test, review and refine the funnel together in a highly collaborative sales and marketing environment.

EXAMPLE CAMPAIGN IDEAS INCLUDE:

AI implementation offering.
IT services for accounting firms or other specific industries.
Compliance services.
CMMC readiness.

Done for You: 4-Month Outbound Marketing Campaigns

Our quarterly Revenue Engine sales funnels are strategic, data-informed initiatives designed to activate author Kara Smith Brown’s Revenue Engine framework. Grounded in three core pillars — methodology, funnels and measurement — each campaign shares good news, tracks interest and ensures persistent, strategic follow up.

The approach is based on making a hypothesis about what will resonate with your audience and is highly collaborative across sales and marketing. Each campaign includes one month of planning, followed by three months of execution, monitoring, reporting and refinement.

Take the Wheel With Support From the BigOrange Pit Crew

Just as with cars, automation and AI are changing everything in marketing. If you want to go the distance today, you’re not driving a Model T. Our Revenue Engine combines the best of automation tools and AI to give you both the vehicle and the roadmap to success.

Plus, our experienced BigOrange pros will be with you at every turn. MSP and IT companies that climb aboard will enjoy a consistent flow of reliable inbound leads and business growth.

Your Revenue Engine Steps

Define the Ideal Targets

The first move in your Revenue Engine campaign will be to define your ideal customer profile (ICP). Once you know who needs your services, it’s time to go find them.

Find Your Total Addressable Market

Next, we work with you to build a list of your total addressable market (TAM). When you map out your potential customers, there’s no need to drive around blind, hoping to bump into them.

Polish the List

Clean and validate your TAM data using an email list cleaning tool.

Gas Up With Content

Count on our seasoned professionals to fuel your website with high-performing, SEO optimized content that activates your sales funnel.

Get Traction With Email

Spread the word about your MSP’s top-quality services through outbound email sequences designed, written and executed by our team.

Track Interest

HubSpot powers your campaign and gives you clear visibility into who is interested in your services. Not already using HubSpot? We’ll help you implement it fully.

Follow Up Support

With our management and coaching, your Revenue Engine will hum along, ensuring your sales team knows how and when to follow up.

Track the Milestones

We’ll review results with you each month, keeping the campaign on track and helping you avoid any roadblocks to success.

Rely on the Dashboard

With today’s tools, you can see where you’ve been and look forward to new accomplishments.

Keep Your Eyes on the Prize

We document the sales follow-up processes for you and train your team to put the campaign’s tools through their paces.

Look Under the Hood

Once it’s launched, your Lead-Gen Revenue Engine campaign will purr along and generate qualified leads to help you grow.

The campaign’s working parts include:

A landing page optimized for SEO and ad conversion.
Three “good news” blog posts with a point of view that speaks to your ideal customer profile (ICP).
Two to three case studies of interest to your audience.
Three social media animated videos for social media, along with two social media posts each week for three months to share your good news
A call to action (CTA) for your downloadable resource.
One pop-up form for exit intent.
One campaign built in HubSpot for reporting.
Sequence of 12 outbound emails to build awareness with your audience.
Reporting, tweaking and coaching.

Dive Deeper Into the Working Parts

Revenue Engine Funnel - BigOrange Marketing

The Methodology

From Kara Brown’s Revenue Engine framework, these components focus on the foundational actions that drive lead generation:

Share good news: Disseminate compelling stories and data insights to build relationships and maintain engagement with your audience.
Track interest: Utilize analytics and intent data to monitor audience engagement, such as email responses, website visits and content interactions.
Follow up: Implement timely and personalized follow-up strategies to nurture relationships and convert prospects into loyal customers.

The Funnels

High-performing funnels are tuned to different milestones along the customer journey:

Prospect funnel: Identify and engage potential leads through targeted outreach and marketing efforts.
Nurture funnel: Develop relationships with leads by providing valuable content and interactions that guide them through the buying process.
Customer funnel: Focus on customer retention and expansion by delivering exceptional service and identifying opportunities for upselling or cross-selling.

Measure

Measurement is critical to assess the effectiveness of your revenue engine. We’ll track The Three V’s:

Volume: Track the number of leads and opportunities entering each stage of your funnels.
Velocity: Measure the speed at which leads move through the sales process, identifying any bottlenecks or delays.
Value: Evaluate the revenue generated from leads and customers to determine the return on investment (ROI) of your marketing efforts.