BOM Featured in Amazon Best-Selling Book: Marketing Fusion
Cincinnati, Ohio: Two leaders of BigOrange Marketing, a content and inbound marketing agency, contributed as industry experts in the Amazon best-selling book, Marketing Fusion.
Published by Influence Network Media, Marketing Fusion is a playbook for small to mid-size businesses that are trying to scale their business and need marketing strategies and tactics help them succeed. In the book, 10 experts provide tons of ideas and tools to help every business leader crush their marketing goals.
“We were honored to take part in this project, which provides new inspiration for businesses that want to grow through marketing,” said Margee Moore, book co-author and CEO of BigOrange Marketing. “We can’t wait to hear how people use the expert advice in the book to flourish.”
BigOrange’s mission is to help small to mid-size business owners get leads and grow. The chapter BigOrange contributed reviews marketing roadmap basics like: buyer personas, how to fight bounce, leading with content, lead magnets and more. It’s a valuable resource for understanding how to leverage the current marketing landscape with 21 strategies that deliver real results. Most importantly, readers will learn that telling an authentic story is the key to increasing leads, building brand visibility and scaling up.
Marketing Fusion also features chapters on “Getting Started with Digital Analytics and Dashboards” by Matt Booher, “Pipeline Plumbing” by Kimberlee Vollbrecht and “The Touchy-Feely Truth About Marketing” by Katy Crossen. If you’re looking for new ways to market your business or just want a beginner-friendly guide on today’s marketing trends, pick up a copy of Marketing Fusion. Find your print or ebook copy here.
Need best-selling authors and experts on your side? Book a meeting with our team to begin your story.
Share the knowledge
New StoryBrand Site Launched for Hospitality Technology Consulting Company
When our long-term client, ATC, decided to expand their hospitality sector with a new brand — ATC Hospitality — they needed a website tailored to…
Explore this TopicLandscaper Marketing: Green Industry Statistics Tell the Story
In the U.S., the green industry includes much more than just “landscaping.” This thriving sector is built on passion, creativity and a lot of hard…
Explore this TopicOnce Upon a Time: StoryBrand Website Examples for 2025
Is a new website a part of your marketing plan for 2025? If not, it might be time for a new one, especially if it’s…
Explore this TopicUnleashing the Inner Spielberg: BigOrange Presents StoryBrand Framework for Websites to NAHB Builders
I was thrilled to be invited to Indianapolis to present at a National Association of Home Builders (NAHB) Builder 20 Club event this October. Sharing…
Explore this TopicOne Page Marketing Plan for 2025: EOS or OGSM
You need a solid one-page marketing plan to reach your big 2025 goals. Whether your organization follows the Entrepreneurial Operating System (EOS) outlined in Traction,…
Explore this TopicGaining SEO for Multi-Location Businesses: Geo-Specific Pages and Dynamic Website Pages
When it comes to optimizing SEO for multi-location businesses, it can be challenging to ensure that each location gets the visibility it deserves. However, there…
Explore this TopicIs Search Engine Optimization Dead?
Hasta la vista, SEO! Apparently, search engine optimization (SEO) is dead…again. Well, that’s what some slimy sales guy wants you to think. Don’t worry, SEO…
Explore this TopicLuxury Custom Home Builder Logos and StoryBrand Website Generate $1.5M Lead in One Month
When a Cincinnati home builder contacted us, they were stuck with an outdated logo and a website that didn’t tell their story or share their…
Explore this Topic