Inbound Marketing Pricing and Packages

Our BigOrange Marketing packages and what’s included

FRESH AND FAST WEBSITES

SEO OPTIMIZATION

NO LONG-TERM CONTRACTS

Marketing Packages

Our ongoing inbound marketing packages are value packed and designed to take marketing off your plate.

That Help You Win the Internet

Before we even start to put words to wireframe we take the time to dig deep into what makes your organization unique. We ask your clients and customers for their insights and talk to your key stakeholders. Then, we work with you to craft your unique story.

WHAT'S INCLUDED WITH A BIGORANGE MARKETING WEBSITE?

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CUSTOMER DISCOVERY

Interviews of key company stakeholders and sampling of customers to discover pain points and develop key differentiators and sales propositions.

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PERSONAS

Development of 2-4 customer personas to help flesh out audience demographics, goals and needs. Personas are based on personal interviews with individual customers. 

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KEYWORD RESEARCH

An extension compilation of keywords relevant to your industry, competitors, clients, customers and where you currently stand.

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FULL SEO STRATEGY

Development of a plan to improve search engine ranking of new or refreshed website. Based on keyword research specific to your individual organization.

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COMPETITIVE ANALYSIS

Review and analysis of leading competitors in your industry to uncover areas for strategic growth.

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STORY BASED WORKSHOP

Collaboration on a fresh, streamlined way to tell your company’s distinct story using a proven messaging framework.

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PHOTOSHOOT MANAGEMENT

Commission of a professional photographer to capture your unique team in an authentic way and help clients and customers feel personally

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EXISTING BLOG AND WEBSITE AUDIT

Review of current blog and website pages to identify and preserve important content and high-performing posts

Packages for Everyone

Whether you’re in startup mode or ready to get leads and grow big, we have a full-service website package for you. And while we use the term “package,” the service you receive will be custom and far from “cookie cutter.”

Website Design Pricing Explained

MSP and IT Services inbound marketing and website design services

Are you looking for a reliable resource to build a new website? Do enough online searching about website costs and your head will start to reel. How can the charges vary so widely from one provider to another? To help you cut through all the conflicting information out there, we answered the burning questions with our blog post “What Should a Website Cost?” In the post, we help you understand the steps we take when building an awesome website that generates leads and tells your unique story.

Our 7 Step

TO TAKE MARKETING OFF YOUR PLATE

Inbound Marketing Services Pricing: Your Investment

We’re a small business, too, so we understand your desire for value and a return on investment. What do you really get when you pay for inbound marketing? 

Let’s start with what inbound marketing does: It tells the story of your business or organization in a way that compels potential clients and customers to seek you out. Inbound marketing builds your authority as a thought leader in your industry, which again brings visitors to your website or social media platforms. Strategic search engine optimization (SEO) is a key element of inbound marketing; one that gets you ranked and found.  

All of these elements work together to increase awareness of your brand, stand out from the competition and get your services in front of those who need them. When you use this approach to help people solve their problems, you'll get more leads and grow. 

 

Who is taking on these tasks in your organization now?

  • Maintaining a steady cadence of posts on all social media channels
  • Updating blog content weekly or even monthly
  • Ensuring web content is optimized for relevant keywords
  • Adding pages to your website as service or offerings change
  • Developing lead magnets to pull new contacts into your database
  • Writing and distributing monthly email newsletters to your contacts
  • Developing case studies to highlight your successes
  • Analyzing where your leads are coming from
  • Writing press releases about company news
  • Creating video content for sharing on social media
  • Updating Google My Business posts weekly
  • Tracking your website and Google analytics

Selecting an Agency That's Right for

THE BIG PRINT AND FINE PRINT

As you consider outsourcing inbound marketing you should discuss your needs with several agencies. Agencies typically specialize in individual services like branding, public relations, design or content marketing. Do you know what you need? If not, talk it through with each agency. 

If inbound marketing is what you need, ask each potential agency about its approach to developing content that converts. If an agency or provider feels like a potential partner, ask for an estimate. Here’s what to consider as you review and compare estimates from agencies:

What services does the estimate cover?

What is the length of the contract?

Will services be provided monthly or one time?

How are analytics shared with you?

Can the contract be terminated? Under what conditions?

Do they have experience with HubSpot, Constant Contact, MailChimp or another CRM you use?

If you have questions on the scope of services you can expect, discuss them with an agency representative. Would you be able to pay a la carte for services that are out of normal scope? What are the hourly rates for extended work? Finally, ask for and talk to references. Has someone like you had success with the agency?

Inbound Marketing Services and Pricing

In addition to the services included in our packages, we sometimes recommend the following optional services for clients.

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$400/MONTH

LINKEDIN ADS

Writing, targeting and loading of LinkedIn ads with one fresh creative added monthly based on performance. Additional ad spend of $500 to $1,000 to LinkedIn is required.

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$1,900/MONTH

SALES ENABLEMENT

One new sales email drip campaigns written and loaded into sequences in HubSpot for your sales team members using StoryBrand principles per quarter (price listed reflects if this is not part of an existing ongoing package).

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$975 SETUP THEN $475/MONTH

GOOGLE ADS

Writing, targeting and loading of Google ads with one fresh creative added monthly based on performance. Additional ad spend of $2,000 to $5,000 required. We may recommend this strategy to increase site traffic and conversions.

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$550 TO $750

ADDITIONAL PHOTOSHOOT

We include one photo shoot in your website build. An additional photo shoot can be arranged if needs for new photos arise.

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$75/HOUR

HUBSPOT MIGRATION

Requires a Hubspot plan. Migrate contacts to HubSpot on Marketing Pro for workflows or Sales Starter to manage your sales team efficiently with reporting.

The Plan for from Your Marketing

Schedule a non-sales call. No pressure. Real advice.

We'll discuss your needs, budget and share what we do. If we're a match...great! If not, we’ll offer some tips and ideas in exchange for your time.

Get a blueprint plan for you from BigOrange Marketing

Get a blueprint plan for where you're at and want to go.

We’ll propose a package that's realistic based on your budget and desired outcome. You’ll clearly see how your digital marketing will take off.

Connect with leads, customers and employees with confidence.

Connect with leads, customers and employees with confidence.

With your custom blueprint in action, you'll have peace of mind, get found, uncover insights and be irresistible to your target audience.