Marketing Packages
Our ongoing inbound marketing packages are value packed and designed to take marketing off your plate.
Startup Package
- Digital marketing strategy
- Website updates
- Content marketing startup
- Monthly email newsletter
- Social media management
- KPI analytics review monthly
- Google My Business management
Growth Package
- Digital marketing strategy
- Unlimited website changes to existing pages
- Additional website pages as needed for SEO strategy
- Includes website maintenance and plug-in updates
- Strategic content plan
- Robust content marketing
- Growth-focused content strategy execution
- 1 animated video per month
- Monthly email newsletter
- Social media management
- KPI analytics review monthly
- Google My Business management
- Local SEO: BrightLocal local SEO management
- Inbound marketing sales funnels
- One new sales funnel/cheat sheet/download per quarter
- Sales enablement: 1 new strategically written email drip every 6 months
- LinkedIn ad campaigns, additional charge
- Google ad campaigns, additional charge
- Additional charges for HubSpot Marketing Starter at $400+ recommended
Accelerate Package
- Digital marketing strategy
- Unlimited website changes to existing pages
- Additional website pages as needed for SEO strategy
- Includes website maintenance and plug-in updates
- Accelerate content plan
- Advanced content marketing
- Growth-focused content strategy execution
- Up to 2 animated videos per month in lieu of content
- Up to 3 email newsletter segments per month
- Social media management
- KPI analytics review 2x per month
- Google My Business management
- Local SEO: BrightLocal local SEO management
- Inbound marketing sales funnels
- One new sales funnel/cheat sheet/download per quarter
- Sales enablement: 1 new strategically written email drip every quarter with sales support
- LinkedIn ad campaigns, additional charge
- Google Ad campaigns, additional charge
- Additional charges for HubSpot Marketing Pro at $890-$1,600+ recommended
That Help You Win the Internet
Before we even start to put words to wireframe we take the time to dig deep into what makes your organization unique. We ask your clients and customers for their insights and talk to your key stakeholders. Then, we work with you to craft your unique story.
WHAT'S INCLUDED WITH A BIGORANGE MARKETING WEBSITE?
CUSTOMER DISCOVERY
Interviews of key company stakeholders and sampling of customers to discover pain points and develop key differentiators and sales propositions.
PERSONAS
Development of 2-4 customer personas to help flesh out audience demographics, goals and needs. Personas are based on personal interviews with individual customers.
KEYWORD RESEARCH
An extension compilation of keywords relevant to your industry, competitors, clients, customers and where you currently stand.
FULL SEO STRATEGY
Development of a plan to improve search engine ranking of new or refreshed website. Based on keyword research specific to your individual organization.
COMPETITIVE ANALYSIS
Review and analysis of leading competitors in your industry to uncover areas for strategic growth.
STORY BASED WORKSHOP
Collaboration on a fresh, streamlined way to tell your company’s distinct story using a proven messaging framework.
PHOTOSHOOT MANAGEMENT
Commission of a professional photographer to capture your unique team in an authentic way and help clients and customers feel personally
EXISTING BLOG AND WEBSITE AUDIT
Review of current blog and website pages to identify and preserve important content and high-performing posts
Packages for Everyone
Whether you’re in startup mode or ready to get leads and grow big, we have a full-service website package for you. And while we use the term “package,” the service you receive will be custom and far from “cookie cutter.”
Startup Website Package
- Update an outdated look
- Launch your brand
- Single page with "infinite" scrolling style
- Copywriting
- Custom design
- SEO optimized development
- Blog included
- Contact form included
- Easy code free updates
- Monthly payment plans available
Growth Website Package
- Replace an existing site
- Minimum of 15 pages
- Import of existing blog content
- Full BigOrange Marketing website blueprint outlined above
- Copywriting
- Custom design
- SEO optimized development
- Multiple conversion paths for lead generation
- Blog included
- Contact form included
- Appointment booking included
- Integration with marketing and sales technology
- Integrate with support channels
- Easy code free updates
- Measure web performance against goals
- Monthly payment plans available
Website Design Pricing Explained
Are you looking for a reliable resource to build a new website? Do enough online searching about website costs and your head will start to reel. How can the charges vary so widely from one provider to another? To help you cut through all the conflicting information out there, we answered the burning questions with our blog post “What Should a Website Cost?” In the post, we help you understand the steps we take when building an awesome website that generates leads and tells your unique story.
Our 7 Step
TO TAKE MARKETING OFF YOUR PLATE
Inbound Marketing Services Pricing: Your Investment
We’re a small business, too, so we understand your desire for value and a return on investment. What do you really get when you pay for inbound marketing?
Let’s start with what inbound marketing does: It tells the story of your business or organization in a way that compels potential clients and customers to seek you out. Inbound marketing builds your authority as a thought leader in your industry, which again brings visitors to your website or social media platforms. Strategic search engine optimization (SEO) is a key element of inbound marketing; one that gets you ranked and found.
All of these elements work together to increase awareness of your brand, stand out from the competition and get your services in front of those who need them. When you use this approach to help people solve their problems, you'll get more leads and grow.
Who is taking on these tasks in your organization now?
Selecting an Agency That's Right for
THE BIG PRINT AND FINE PRINT
As you consider outsourcing inbound marketing you should discuss your needs with several agencies. Agencies typically specialize in individual services like branding, public relations, design or content marketing. Do you know what you need? If not, talk it through with each agency.
If inbound marketing is what you need, ask each potential agency about its approach to developing content that converts. If an agency or provider feels like a potential partner, ask for an estimate. Here’s what to consider as you review and compare estimates from agencies:
If you have questions on the scope of services you can expect, discuss them with an agency representative. Would you be able to pay a la carte for services that are out of normal scope? What are the hourly rates for extended work? Finally, ask for and talk to references. Has someone like you had success with the agency?
Inbound Marketing Services and Pricing
In addition to the services included in our packages, we sometimes recommend the following optional services for clients.
LINKEDIN ADS
Writing, targeting and loading of LinkedIn ads with one fresh creative added monthly based on performance. Additional ad spend of $500 to $1,000 to LinkedIn is required.
SALES ENABLEMENT
One new sales email drip campaigns written and loaded into sequences in HubSpot for your sales team members using StoryBrand principles per quarter (price listed reflects if this is not part of an existing ongoing package).
GOOGLE ADS
Writing, targeting and loading of Google ads with one fresh creative added monthly based on performance. Additional ad spend of $2,000 to $5,000 required. We may recommend this strategy to increase site traffic and conversions.
ADDITIONAL PHOTOSHOOT
We include one photo shoot in your website build. An additional photo shoot can be arranged if needs for new photos arise.
HUBSPOT MIGRATION
Requires a Hubspot plan. Migrate contacts to HubSpot on Marketing Pro for workflows or Sales Starter to manage your sales team efficiently with reporting.
The Plan for from Your Marketing
Schedule a non-sales call. No pressure. Real advice.
We'll discuss your needs, budget and share what we do. If we're a match...great! If not, we’ll offer some tips and ideas in exchange for your time.
Get a blueprint plan for where you're at and want to go.
We’ll propose a package that's realistic based on your budget and desired outcome. You’ll clearly see how your digital marketing will take off.
Connect with leads, customers and employees with confidence.
With your custom blueprint in action, you'll have peace of mind, get found, uncover insights and be irresistible to your target audience.