Manufacturing Marketing

See how thorough, thoughtful and expert inbound marketing can help your business thrive

Where could the power of inbound marketing take you?

When it comes to marketing your manufacturing company, you have options: You can pay for advertising (a process known as “outbound” marketing) or you can bring potential customers and clients right to you with inbound marketing. Here are some of the elements of an effective inbound marketing approach that result in new sales leads:

  • Thoughtful, strategic and well-executed social media content that informs readers and drives traffic directly to your website.
  • Consistent blog posts that share your expert knowledge and help your website rank in online searches.
  • Monthly email newsletters that offer advice and point visitors to your website and blog.
  • Offers or campaigns that generate fresh interest in your manufacturing services.

Read how JAYCO Chemical Solutions launches a new StoryBrand website to showcase their unique chemistries for precision cleaning. The new site includes a customer focus with an upgraded look and feel that drives in more leads. The website complements sales by offering a product catalog and the ability for customers and prospects to request samples or get quotes.

Case Study: Manufacturing Firm Converts Right After a New Website Launch

The new website for AMS helps portray the company’s deep application knowledge and hyper-responsive support. The Freedom of Assembly Blog provides a space for thought leadership. The plan takes marketing off the AMS team’s plate and puts them on track to generate new customers. The team received a sales qualified lead on the day after launch!

Success Stories

Manufacturing Marketing

Top Reasons to Invest Now

When it comes to marketing for manufacturing companies, it’s a smart move to hire an agency like ours that understands the manufacturing industry. When you choose us to create your website (or refresh your current site), plan and implement your SEO strategy and take content marketing off your plate, you can be assured that all our team members understand:

  • Top manufacturing industry trends.
  • How to market efficiently for busy manufacturing company owners and salespeople.
  • The relationship between manufacturers and their customers and how to bolster that relationship by sharing your expertise.
  • The manufacturing sales processes, lead times and close rates, so we can effectively support you with sales enablement.

Take the right steps and hire a team that gets your industry.

At BigOrange Marketing, we strive to cultivate genuine connections because we believe people want to do business with people they know, like and trust.

Get The Results You Want


  • Certified StoryBrand Guide
  • 50+ 5-Star Google Reviews
  • Winner: Best in Cincy Business 2023 Social Media Consulting Firm
  • Top Digital Strategy Company, Clutch, Cincinnati 2023

It’s Time to Tell Your Story

As a certified StoryBrand Guide, BigOrange Marketing uses the power of storytelling to make sure our clients’ message is shared with clarity and simplicity. Remember, when you confuse you lose, so our goal is to reach your customers with clear and memorable information. Keeping things simple is especially important in the world of manufacturing, where jargon can be confusing or off-putting.

When we refocus your website with StoryBrand messaging:

  • Potential customers or clients feel that you understand their problems and challenges.
  • Visitors see clear calls to action and are encouraged to become your next leads.
  • Your standing as an expert authority in your field is reinforced.

What if you don’t outsource your manufacturing marketing?

Hiring an internal marketing resource is expensive and time-consuming. Putting marketing tasks on a team member’s shoulders (or on your own) means they might never get done. Don’t sell your company short.

  • Are important marketing tasks always falling to the bottom of the to-do list?
  • Is your current staff too busy to tackle marketing projects?
  • Are you unsure of the best marketing practices for manufacturing companies?

If this sounds familiar, you’re in the right place. You know that growth is vital to your business. You deserve the services of an agency with deep experience in marketing for manufacturers.

Digital Marketing Services

Work with a fun team of marketers, creatives and developers that will exceed your expectations and goals at a competitive rate.

Design + Develop

StoryBrand Certified

Custom storytelling, design and WordPress development to update your look and performance now.

A new website with a competitive analysis, value proposition, photography, copy, content migration and conversion paths.

Get Found + Convert

Inbound Marketing

Show up to our bi-weekly meetings and kickstart growth with a proven marketing blueprint and HubSpot.

Regular goal setting and review of your organically growing website, SEO, campaigns, blogs, email, social, leads and CRM.

*Add-on Google ads 

Delight + Meet Needs

Special Projects
and Add-Ons

Our website pros and experienced marketing resources will grow and adapt with you as needed. 

Common special projects include HubSpot CRM implementation, sales decks, print collateral and refreshing your existing web experience.

4 month minimum

6 month minimum

$1,000 project minimum

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024

Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip

Recent Customer Reviews on Google

Montana Ehrnschwender
Montana Ehrnschwender
2 months ago
I truly enjoy working with Big Orange Marketing! Megan was a joy to work with and managed our blog and social accounts perfectly. Receptive to new ideas and feedback! 10/10 Recommend!
Tony Huser
Tony Huser
a month ago
BigOrange Marketing provided top-notch digital marketing services to EO Cincinnati to help with our Spring campaign. Components included clear StoryBrand website messaging, website updates, social media support and a paid ad campaign on Facebook and LinkedIn. The campaign was a huge success and exceeded our goals. We enjoyed working with BigOrange and highly recommend them.
Dave Morin
Dave Morin
6 months ago
My company recently engaged Big Orange for SEO, website design, and some physical marketing materials. The Big Orange team we worked with was very professional and knowledgeable and delivered us an amazing product. My team tends to be disorganized with things like this because we are busy running the business. Thankfully Big Orange was very organized and was able to keep us on track. I highly recommend them and would absolutely engage with them again on future projects!
Emily Fenn
Emily Fenn
a month ago
Great experience working with Big Orange on a large project of trasiitoning our website. They made the process simple and it has made a huge difference so I would highly recommend.
Keith Coker
Keith Coker
8 months ago
it has been a pleasure to go through the onboarding process with Karin and the BigOrange team. Their detailed and structured process made it very productive, and the final website design exceeded my expectations. The entire team is very creative with their content and graphical designs. I look forward to our continued partnership with them handling all of our digital marketing needs.

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Your Growth Journey Starts Here

MSP digital marketing services

Step One

Schedule a non-sales call. No pressure. Real advice.

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Step Two

Get a blueprint with digital marketing services that take you where you want to go.

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Step Three

Grow and connect with customers, colleagues and new leads.