8 MSP Marketing Materials You Didn’t Know You Needed

As a managed service provider (MSP), you’ve likely spent countless hours perfecting your service offerings and building strong relationships with clients. But have you ever considered the hidden potential in the MSP marketing materials you’re using — or not using? 

If your marketing toolkit consists of little more than a website and a few emails, you’re leaving opportunities (and leads) on the table.

From establishing authority to engaging prospects, the right marketing materials can make all the difference. Let’s explore the MSP marketing assets you didn’t know you needed and why they’re critical to your success.

1. Case Studies That Show (Not Tell)

Your services might be outstanding, but prospects want proof before committing. Enter one of the most powerful yet often underutilized MSP marketing materials: the case study.

Why You Need It:

Case studies take your success stories and turn them into tangible proof of your expertise. They provide real-world examples of how your IT solutions have solved specific challenges for businesses like theirs.

How to Use It:

• Create a short, visually engaging PDF that highlights the client’s problem, your solution and measurable results.
• Share these on your website, social media and email campaigns.
• Use them as a follow-up resource after sales calls.

2. Professionally Designed Service Brochures

Does your sales team have a clear, concise resource to explain your services to prospects? If not, a professionally designed brochure should be on your to-do list.

Why You Need It:

Brochures provide a tangible, easy-to-digest way for potential clients to understand your offerings. They’re ideal for networking events, conferences or even as a digital download.

How to Use It:

• Keep it focused on the problems you solve, not just the features of your services.
• Use eye-catching visuals and clear sections to guide the reader.
• Include a strong call-to-action (CTA), such as booking a consultation.

3. Landing Pages for Lead Generation

If your website lacks dedicated landing pages for your campaigns, you’re missing out on valuable leads and opportunities to engage your audience. These pages create a focused space to highlight specific offers or services that make it easier for visitors to your site to take the next step.

One example is the “Dark Web Scan” landing page we created for Internos, a managed IT services company located in Miami, Florida. This page offers a free dark web scan to help businesses identify potential data vulnerabilities. By using a clean design, clear copy and an engaging call to action, it successfully converts visitors into leads while delivering real value.

Why You Need It:

Landing pages focus on converting visitors into prospects. Unlike a standard webpage, they’re designed with a single goal in mind: getting the visitor to take action. Whether it’s signing up for a webinar or downloading an ebook, a strong landing page drives results.

How to Use It:

• Tie landing pages to specific marketing campaigns, such as ads or email promotions.
• Use a clean layout, compelling headlines and concise copy.
• Include a form to collect contact details and make the CTA impossible to miss.

4. SEO-Optimized Blog Posts

Think blogs are outdated? Think again. Regular, well-optimized blog posts are still one of the most effective ways to drive traffic to your site and establish authority.

Why You Need It:

Blog posts answer common questions and provide solutions to pain points your target audience is searching for. Done well, they position you as a trusted advisor.

How to Use It:

• Publish consistently, targeting keywords like “MSP cybersecurity tips” or “IT support for small businesses.”
• Include internal links to other resources, like your case studies or brochures.
• Promote your blogs on LinkedIn and in your newsletters to reach a wider audience.

5. Video Testimonials That Build Trust

When it comes to establishing trust, nothing beats hearing directly from satisfied clients. Video testimonials humanize your brand and add credibility to your marketing efforts.

For example, take a look at this SkyTerra video testimonial, where a client shares their success story after leveraging managed IT services. They highlight the seamless transition to new technologies and the ongoing support they received, showcasing the real-world impact of professional IT solutions.

Why You Need It:

Videos are engaging and memorable, making them more likely to influence purchasing decisions than text-based testimonials. Hearing directly from a happy client adds authenticity that resonates with prospective customers.

How to Use It:

• Feature video testimonials on your website’s homepage.
• Share them on social media or during sales presentations.
• Keep them short (under two minutes) for maximum impact.

6. Email Templates for Every Stage of the Sales Funnel

Email marketing isn’t just about sending newsletters. Having pre-designed email templates for every stage of the sales funnel can streamline your outreach efforts and improve conversion rates.

Why You Need It:

From introducing your services to following up on a consultation, email templates save time and ensure consistent messaging.

How to Use It:

• Create templates for outreach, follow-ups and post-meeting summaries.
• Personalize each email with the recipient’s name and business challenges.
• Include links to other MSP marketing materials, such as brochures or case studies.

7. Infographics That Simplify Complex Concepts

IT jargon can overwhelm potential clients, often leaving them confused or disengaged. Infographics break down complex topics into digestible visuals that educate and engage, making your services more approachable. 

By simplifying concepts like cybersecurity risks or the costs of downtime visually, you can clearly demonstrate value and help prospects make informed decisions. Infographics are also highly shareable, which can amplify your reach across platforms.

Why You Need It:

They’re visually appealing and perfect for explaining the value of your services. Plus, they can be used across multiple platforms, from social media to presentations.

How to Use It:

• Focus on one key concept, such as “The Cost of Downtime” or “Why Cybersecurity Matters.”
• Incorporate branding and concise text.
• Share on LinkedIn or include in email campaigns as a downloadable resource.

8. A Resource Library for Your Website

A well-organized resource library is like a magnet for leads. Stock it with valuable content that future prospects can’t resist downloading.

Why You Need It:

You can offer free resources, like ebooks, white papers and guides, that position you as an authority in your field while capturing leads.

How to Use It:

• Gate your resources behind a form to collect email addresses.
• Regularly update the library with fresh, relevant content.
• Highlight the resource library in your email campaigns and social media posts.

Let BigOrange Help You With MSP Marketing Materials

Proper use of MSP marketing materials goes far beyond websites and emails. By incorporating these often-overlooked marketing assets into your strategy, you can better connect with prospects, build trust and ultimately grow your business.

Need help creating MSP marketing materials? BigOrange Marketing specializes in crafting professional resources tailored to MSPs. Let’s work together to create a marketing toolkit that gets results. Contact us today to schedule your free consultation and start turning leads into loyal clients.