CompTIA’s ChannelCon Insights
Have you ever heard the saying “your vibe attracts your tribe”? Well, that saying rang true at CompTIA ChannelCon 2024. We learned much, but also felt even more embraced by the MSP community. We also gave a talk on MSP marketing that was a blast.
What We Learned
Our CEO, Margee Moore, attended a panel discussion led by executives from SVP Operations, OIT and Moovila, about being your authentic self even in your professional life. Especially in leadership, authenticity helps foster an environment of trust and openness. By being genuine, you inspire others to be themselves and create stronger connections and more effective collaboration.
Speaking of stronger connections, another great opportunity for MSPs to build them is through presenting talks. The ability to share your wisdom and help others is a great way to give back. At CompTIA ChannelCon 2024, we were able to share our thoughts on AI and marketing to boost your MSP’s success.
“One of the best moments of the conference was going down an escalator and a person going up pointed across and said ‘Really liked your talk. Good job,’” Margee says, making her feel like she provided value and was a part of a community.
Margee found inspiration in learning about what community members are up to and about them in general. It’s a great way to discover new and innovative things that will put their mark on the world.
As always at these conferences, it was inspiring to take part in the events and learn from the community’s collective wisdom. We’d like to thank everyone who attended our talk and stopped by our booth.
Find Your Tribe With BigOrange
Ready to find your marketing tribe? We promise we are a vibe! Not only do we support IT and cybersecurity companies but also landscapers, home builders and manufacturing companies. Book a meeting with us to get started telling your unique story!
Share the knowledge
Get Leads And Grow: 21 MSP Marketing Best Practices for 2024
Our own CEO Margee Moore presented her talk to ChannelPro in June. We were delighted to share MSP marketing best practices for 2024 and marketing…
Explore this TopicHow Is a StoryBrand Brandscript Used?
A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their…
Explore this TopicWhat Is the Purpose of StoryBrand?
The purpose of StoryBrand is to help businesses clarify their messaging so they can more personally and clearly communicate with their customers. By using the…
Explore this TopicIs StoryBrand Free?
On its website, StoryBrand offers various resources, some of which are free, such as the StoryBrand podcast and blog. However, more comprehensive resources, like the…
Explore this TopicIs It Worth It to Become a StoryBrand Guide?
Becoming a StoryBrand Guide can be worth it for those looking to enhance their marketing expertise and help businesses communicate more personally with their audiences.…
Explore this TopicWhat Are Examples of a StoryBrand Website?
An example of a StoryBrand website includes Internos Group’s website, which explains the company’s Miami IT services. The site clearly appeals to the customer’s goals,…
Explore this TopicWhat Is the Process Plan of StoryBrand?
The StoryBrand process and its plan are based on a framework designed by Donald Miller to help businesses more effectively communicate their core messages to…
Explore this TopicLearn How to Create an MSP Marketing Plan with BigOrange at ChannelPro Live
ChannelPro Live is the must-be-at event for IT companies to learn and network with their peers and vendors. At the show, BigOrange Marketing CEO Margee…
Explore this Topic