Michigan Economic Growth Institute Forum: Learn How to Tell Your Story

Michigan Economic Growth Institute Forum - BigOrange Marketing

February 10, 2025/Janice Weiser

By using the seven timeless and universal elements of storytelling, businesses and organizations can reach new audiences. Discovering the power of StoryBrand will be the topic when BigOrange Marketing CEO Margee Moore presents as a featured speaker at the University of Michigan’s Economic Growth Institute (EGI) Elevate Forum 2025.

This prestigious event, now in its second year, brings together businesses, community leaders and economic development professionals to explore the latest trends and strategies for fostering growth and prosperity.

The Economic Growth Institute works to leverage the resources of the university along with other public/private resources, research, technology and expertise in order to foster innovation and economic growth.

Insights on Critical Topics

In addition to the presentation on StoryBrand, the Elevate Forum 2025 promises to be an invaluable opportunity for attendees to gain cutting-edge insights on critical topics facing businesses and communities today. The forum will delve into areas such as workforce development, strategic planning and business growth, offering practical takeaways and actionable strategies. Attendees will also have the chance to learn about the wealth of resources available to support their endeavors.

Our CEO’s presentation, “StoryBrand: Clarifying Your Brand Message” will share ways to engage website visitors, develop a memorable narrative for your brand, and get leads and grow. Margee will share insights gained from years of experience working with businesses of all sizes in the Midwest, especially managed service providers, manufacturers and those in the construction field.

It’s sure to be a can’t-miss session for anyone looking to make their website and other digital marketing initiatives work harder for sustainable growth.

Tap Into the Economic Growth Institute

The EGI’s Elevate Forum is a platform for collaboration and connection. It provides a unique opportunity to network with peers, share best practices and build relationships that can drive future success. BigOrange Marketing is excited to be a part of this important initiative.

Event Details:

Event: University of Michigan Economic Growth Institute Elevate Forum 2025
Location: University of Michigan North Campus Research Complex (NCRC), 2800 Plymouth Rd Building 18, Ann Arbor, MI 48109
Date: Thursday, March 6
Time: 8 a.m. – 4 p.m.
BigOrange Marketing session: 1:20 – 2:10 p.m.
Registration: Visit https://economicgrowth.umich.edu/elevate-forum-2025/

We encourage you to attend the Elevate Forum 2025 and join us for what promises to be an insightful and inspiring event. We look forward to seeing you there. Registration is free, although space is limited, so be sure to register to save your spot.

Janice Weiser

Janice Weiser, BigOrange Marketing's chief content officer, loves to tell the stories that set clients apart from the competitors. She's also written books on log cabins and met two living U.S. presidents.