Checklists, White Papers, Video Courses, eBooks: What Works to Generate More Leads for Your MSP?

MSP leads

Are you a managed service provider (MSP) eager to discover the most effective ways to generate quality leads for your business? In this blog post, we explore the power of different lead generation assets, including checklists, white papers, video courses and e-books to turn up the volume on MSP leads.  

As a marketing firm that specializes in helping MSPs generate leads and grow, we want to provide you with valuable insights and strategies to attract and engage your target audience. The overarching goal is to create content that’s so intriguing to prospective clients that they will gladly provide their contact information in order to receive that content. 

Let’s dive in and explore what works best to generate those coveted MSP leads.

Checklists: Simplify IT Challenges and Attract Ideal Clients

As an MSP, you understand the complexities of IT challenges faced by businesses. Leverage the power of checklists to simplify those challenges and attract your ideal clients. Create concise and actionable guides that address common pain points, offering step-by-step solutions to common IT issues. 

For instance, the threat of ransomware is real and many businesses don’t have a clear plan of action to follow if an attack occurs. Having a ransomware response checklist outlines the steps to take and gives a business greater peace of mind. 

By providing checklists as lead magnets on your website or through targeted campaigns, you’ll capture the attention of your audience, showcase your expertise and establish trust.

White Papers: Establish Thought Leadership and Nurture Relationships

MSPs are expected to be industry experts. White papers are an ideal asset to establish your thought leadership and nurture relationships with potential clients. Develop comprehensive reports that delve into specific industry challenges, emerging trends and innovative solutions. By addressing pain points and providing valuable insights, your white papers will position your business as a trusted authority. 

Offer these insightful resources as downloadable content in exchange for contact information, enabling you to nurture leads and build long-lasting relationships. Excerpts from white papers can also be used as blog posts or shortened even further and used in social media posts.  

Video Courses: Engage and Educate Your Prospects

In today’s digital landscape, social media plays a significant role in capturing the attention of your target audience. Video courses offer an exciting opportunity to engage and educate your prospects, especially when integrated into your social media campaigns.

Create captivating and informative video courses that address common IT concerns, showcase industry trends, or offer insider tips and tricks. These videos can be shared across your social media platforms, allowing you to reach a wider audience and generate interest in your MSP services.

Social media platforms like Facebook, LinkedIn and YouTube provide an ideal space to showcase your video content. Craft attention-grabbing snippets, teasers or trailers that entice viewers to watch the full video course. You can also host live webinars or Q&A sessions to interact directly with your audience, answer their questions and establish your expertise.

To maximize the impact of your video courses in your social media campaigns, consider the following tactics:

  • Optimize for mobile: With the majority of social media users accessing platforms via mobile devices, ensure your videos are mobile-friendly and visually appealing on smaller screens.
  • Use eye-catching thumbnails: Create visually appealing thumbnails that capture attention and entice viewers to click and watch the video.
  • Incorporate storytelling: Engage your prospects by weaving compelling narratives into your video courses. Stories are memorable and resonate with your audience, creating a stronger connection.
  • Encourage sharing and engagement: Leverage the social aspect of social media by encouraging viewers to like, comment and share your video content. Engage with comments and build a community around your MSP brand.
  • Harness the power of hashtags: Research relevant hashtags in the MSP industry and incorporate them into your social media posts to expand your reach and visibility to a broader audience.

Remember, video courses on social media are not only about education but also about building brand awareness, increasing engagement and attracting qualified leads. By integrating video courses into your social media campaigns, you can amplify your message, demonstrate your expertise and position your MSP business as a go-to resource in the industry.

E-books: Comprehensive Guides for MSP Success

E-books provide a comprehensive and visually appealing way to guide potential clients towards MSP success. Develop e-books that address specific pain points or offer solutions for common IT challenges faced by businesses. These comprehensive guides showcase your expertise and provide actionable advice. Offer them as lead magnets to attract qualified MSP leads – people who are currently seeking solutions. 

The longer-form content of e-books enables you to build trust, nurture leads and position your MSP business as a reliable partner. (By the way, if writing an eBook feels daunting, we’re happy to talk about how using ChatGPT can help.) 

Generate MSP Leads and Grow Your Business

When it comes to generating MSP leads, incorporating checklists, white papers, video courses and e-books into your lead generation strategy is a winning approach. These assets allow you to attract your ideal clients, establish thought leadership, nurture relationships and showcase your expertise. By leveraging these resources as lead magnets, you can capture the attention of potential clients and position your MSP as a trusted authority in the industry.

At BigOrange, we understand the unique challenges MSPs face when it comes to generating leads and growing your business. Let us help you get your IT company on the radar and increase the flow in your pipeline. 

Book an appointment with us today and gain a partner with a clear understanding of IT services customers. We provide key ways to develop a lasting relationship with your customers by helping you share what you know; authentically and consistently.

Brittany D. Eaton

Brittany D. Eaton

Brittany D. Eaton is a content writer, researcher and social media strategist with over 15 years of sales and marketing experience in the technology industry. Her love of writing goes beyond occupational, as she is also a self-published author who enjoys creatively inspiring children through the art of story. Her debut children’s book, Zippy The Zebra Earns His Stripes is a local favorite and currently available on Amazon. Favorite quote: That's what I do. I write and I know things.

Share the knowledge

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2023

Ready to grow in 2023? Like sunlight and water to a plant, a solid marketing plan is essential for growth. As part of our digital marketing services, we know a good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. All of these things work together to nurture the seeds of leads into full bloom. 

Here’s what you’ll learn:

  • How to be more appealing to your audience with buyer personas
  • How to assess if your website is hurting or helping you and what to do about it
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip
  • 22 essential strategy items to promote lead generation in 2023

Squeeze the Day with More Great Content Delivered Straight To Your Inbox