Paula Rae Forastiero, Web Developer
and Digital Ads Strategist


Paula has spent more than 25 years in health content strategy, building products ranging from patient education websites to mobile appointment scheduling applications. She holds a Master’s Degree in Healthcare Administration and Policy and has worked for companies as diverse as healthcare start-ups, publishers, patient-education providers, SAAS platforms, and marketing and advertising agencies. She has led content marketing and digital product development efforts for numerous clients, including competitive analysis and research, content strategy, site audits, content structure and taxonomy, content development, and SEO programs. Her expertise includes all areas of digital marketing, from strategy and planning to activation, measurement and optimization.