Podcast Services for Your Company

Imagine meeting everyone who visits your company’s website for coffee. It would be wonderful to make personal connections and share your ideas, but obviously all those meetings would be impossible. With a podcast, you can create the same kind of informal “meeting” and tell listeners about your latest takes on industry news, new products or big ideas. They’ll get a feel for the human side of your business and be excited to learn something new.

Good podcasts start with great ideas. We help our clients choose a niche and develop a roadmap of topics to create a solid series of interesting episodes.

Podcasting can be an excellent way to reach both current fans of your products or services as well as potential clients and customers. Using podcasts allows your company to show its personality in a new way, beyond blogs and videos.

Of course it’s good to give listeners an expected time to hear new content. The TV Guide exists for a reason, right? But whether you create a weekly or monthly podcast is up to you, your schedule and budget. Remember that having content listeners can find on a consistent basis is important, so choose a schedule and frequency that’s sustainable for you and your organization.

The obvious answer is to use podcast distribution host companies like Spotify, Apple Podcasts or Google Podcasts to house your podcast. But there are many ways to get your podcast in front of your audience. Newsletters and your website are also great ways to tell current and potential clients about your podcast.

BigOrange Marketing can help you develop a plan to create new content to publish on a recurring basis and help distribute to your audience.

There are many ways to market a podcast from big campaigns to links at the end of email signatures. BigOrange can help with social media and blog content to promote each episode.

The average podcast is 36 minutes. There are some podcasts that are five minutes, and some that are multiple hours. Podcast length depends on the subject, genre and target listener. A good rule of thumb is if you are done talking about something midway through, the listener may be ready to stop listening.

Good podcasts take a lot of effort, time and know-how. It’s not impossible to do it alone, but, in general, help from a pro team can get the project moving faster. To get the best results from your podcast, speak with BigOrange about sharing your story with the world.

Our startup package of podcast production services includes development of a strategy in a one-hour session for one episode per month. We then develop 12 months of topics with three to four guest options per topic. Our services include scheduling guests, plus research and show development. We can also provide professional production, show notes and podcast marketing support with one blog post and two social media posts per episode.

Startup Podcast Production Service package:

• Podcast production: $280 per episode
• Podcast strategy session and calendar planning: $450 one-time fee
• Post production marketing: $350 per episode