Lights, Camera, Clarify! Bring StoryBrand to MSP Website Design at ChannelPro Live NJ

As the CEO of BigOrange Marketing, I’m honored and excited to be speaking at ChannelPro Live New Jersey on May 13-14, 2025. This event brings together some of the most innovative minds in the managed services space, and I’m thrilled to be sharing insights about MSP website design that are at the heart of our mission: helping American businesses prosper.

My session, “StoryBrand: How to Clarify Your Message So Customers Will Listen,” is all about simplifying your marketing to connect more meaningfully with your audience. For MSPs and IT service firms, clear communication isn’t just nice to have — it’s essential. 

Whether it’s on your website, in a brochure, or across your social channels, your message needs to resonate. It needs to guide your audience, show empathy and clearly explain how you help solve their problems. That’s where the StoryBrand framework shines.

At BigOrange Marketing, we’ve seen how transformative this approach can be; especially when applied to MSP website design. When your message is clear, your website goes beyond acting as a digital brochure to become a tool for trust-building and lead generation. 

In my session, I’ll walk attendees through the seven-part StoryBrand framework, and we’ll workshop real messaging together. My goal is for every attendee to leave with practical steps they can apply right away. (By the way, we’re sharing a discount code for you to attend the conference for free. Keep reading to find out more.)

Why Storytelling Matters

Our mission at BigOrange has always been bigger than marketing tactics. We exist to help American businesses — especially service-based companies like MSPs — grow through efficient, meaningful digital marketing. We’re a WBENC-certified, women-owned business that believes in the power of relationships, storytelling and strategy rooted in empathy and clarity.

Over the past year, our team has worked with dozens of technology companies to refine their messaging and reimagine their online presence. We’ve seen businesses unlock new levels of growth — not because they changed what they do, but because they started communicating it in a way that customers could truly understand. That’s the power of StoryBrand.

Let’s Connect in NJ

If you’re attending ChannelPro Live in New Jersey, I hope you’ll join my session. Whether you’re exploring a new MSP website design, looking to improve your lead generation efforts, or simply want to tell a clearer story about your brand, this workshop will give you tools you can use right away.

It’s a true privilege to share what we’ve learned and support MSPs and IT providers in growing their businesses with confidence. I’m grateful for this opportunity and looking forward to connecting with so many of you in person.

MSP Leaders: Join us at ChannelPro LIVE, May 13 – 14 at the Hilton Parsippany, for expert sessions and networking to boost your IT channel business. 

Register here and use promo code BOMVIP for free entry! 

We look forward to seeing you in New Jersey in May and sharing how to clarify your message so customers will listen.