Digital Marketing Frequently Asked Questions

• Reviewing your current digital presence and competition to understand the impact it has now and can have on your business
• Setting the right goals and KPIs for marketing and sales from your starting point
• Making sure your branding and website are customer focused and optimized 
• Developing a content strategy
• Using a CRM system for marketing and sales to track progress
• Forming a team responsible for marketing and dedicating enough of their time here is very important

A content marketing strategy is so important because first of all, you are answering people's questions and that in turn gives your internal team a faster way to work through problems. It's so nice if someone asks me a question, if I can provide a link to help them find what they're looking for or do what they're trying to learn how to do, rather than having to go schedule an hour call and walk them through and then do the follow up. It's straight to the point. “Great, I get asked this all the time and here is a link you can check out. Let me know if you have any questions.” It’s going to help your sales team and your marketing team and beyond that to your operations and support team as well. And as we all know when you hear of a product, a service, you pinpoint a solution or run into a company at an event, we turn to Google. We go to Google and we look up the company's website and their reputation, we look for for examples of work. The consumer is really in control of their journey and when they wish to engage with the brand.

If you are a small to mid-size business, at a minimum, you can expect to spend about $40,000 per year for an agency to execute on your digital content marketing strategy. This would include the capabilities to report all of your key performance indicators, help you set goals and help you achieve growth. That is on the low side. If you are hiring an in-house person, you're probably looking at a $60,000 -$70,000 annual average salary, plus the cost of production resources (i.e. a writer, a designer, a developer - not all marketers are hybrid or carry these skills). At BigOrange Marketing we make it simple and we provide packages. They are clear cut and listed on our website. They explain what all you get in each package. People working with us are typically spending between $3,500 to $4,000 a month as a good baseline. The pricing mentioned here is factoring the average costs of agencies and employee or contractor wages in the Greater Cincinnati metropolitan area. View our digital content marketing pricing here.

Something that we at BigOrange Marketing get asked all the time is how long does it take for digital content marketing to get results? My answer is going to be that you really have to commit and stick with it. If you are a more established organization, you're likely going to see more traffic, lead conversions and opportunities within your first three to six months. But for some people it takes a lot longer than that, especially when we're relying on a search engine like Google to pick us up. It can take up to 90 days for Google to even recognize and index your content. It's certain that the ROI is going to come within your second year and grow more from there as long as you are using all of these analytics and data points you're collecting to set new goals and adapt your strategy accordingly.

• Writing a series of blogs, videos, answers to common questions, subjects on conversations you’re having
• Showing expertise with resources, in-depth guides, comparisons, up-to-date presentations, presence at events, in a community
• An active social media presence with engaging content, employees, customers
• Paid ad campaigns through Google, social media and major publications or content delivery networks

If you want to see some examples of digital content marketing from our agency, working with a lot of small to mid-size technical companies, manufacturing companies and home builders, you can look on our website for our examples of work on our blog.

We have all kinds of great articles about work for clients and case studies featuring client work. You can go to our clients' websites and see how they have grown their marketing and sales efforts with BigOrange Marketing. Some of the industry's best publications that I like to follow are of course HubSpot. The Content Marketing Institute is a great place as well to find all kinds of tips and tricks. When it comes to SEO, I really like following SEMRush and their blog.

Resources:

BigOrange Marketing Case Studies and Work Examples: https://bigorange.marketing/category/case-study/

HubSpot Blog: https://blog.hubspot.com

Content Marketing Institute Blog: https://contentmarketinginstitute.com/blog/

SEMRush SEO Blog: https://www.semrush.com/blog/