Why Hire a StoryBrand Certified Guide?
Ever said this: “I’ve sunk so much money into marketing but I never see any difference in sales.” Before working with Big Orange, most of our clients are generally skeptical about marketing. To them, marketing feels more like tossing a coin into a wishing well than making a sound business investment. The hard truth is that the majority of marketing can’t get you the results you need to grow your business. Below we explain why traditional marketing so often feels lukewarm and alternatively, how to pack a punch with a StoryBrand Certified Guide.
Most Marketing Doesn’t Work
Let’s be frank: most marketing doesn’t work. Pouring a huge chunk of your budget into social media and email campaigns can’t guarantee new leads or conversions. Why is that? Simply, the majority of marketing messaging fails to communicate clearly. Throwing out any old design or ad campaign won’t make customers inherently understand you. Plus, in a world inundated with content, rolling out messages that don’t click with your audience is a big waste of time and money. So what works?
Stories Are Magic
The good news is that the blueprint for creating compelling messaging already exists: storytelling. Humans are drawn to stories, it’s practically in our DNA. At Big Orange, we’ve found that there’s never a lack of interest in a good story. Take a look at your own streaming subscription bills: How much money do you give to Netflix, HBO and Amazon just to have an endless flood of stories at your fingertips? Clearly great storytelling is the key to making customers connect with your business. This is where hiring a Certified StoryBrand Guide comes in.
Storytellers Engage and Compel
StoryBrand writers leverage the basic elements of a captivating story and apply that to your business. Here’s what makes a good story:
- The reader empathizes with the protagonist, AKA feels what the hero feels.
- The reader resonates with the plot, AKA feels anxiety and relief during the conflict and resolution.
This is why StoryBrand Certified Guides are unique: they are trained in the art of the story. StoryBrand Marketing is able to tap into human emotion. A good writer knows how to engage and compel your customers similarly to how a blockbuster movie engages and compels fans. And that’s how you make marketing work: by moving your customers with masterful storytelling.
Need a StoryBrand Writer?
It’s clear our brains are hardwired for a great story. Need help writing your own? Book an appointment with us and we’ll get brainstorming.
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