Is It Worth It to Become a StoryBrand Guide?

Becoming a StoryBrand Guide can be worth it for those looking to enhance their marketing expertise and help businesses communicate more personally with their audiences. It offers a structured framework that simplifies messaging and can easily lead to increased customer engagement and business growth. 

StoryBrand certification requires you to attend a four-day virtual training. Guides can take advantage of a range of benefits, like a 90-day onboarding program that pairs new guides with mentors. 

What is the StoryBrand marketing approach?

The StoryBrand marketing approach allows customers to experience a company’s message as an engaging, creatively written story. It simplifies communication and easily captures the attention of prospective customers, making it more effective in connecting with audiences of all kinds.

What are the potential drawbacks of becoming a StoryBrand Guide?

The main drawbacks include the cost and time investment required to become StoryBrand certified. Additionally, while the StoryBrand framework is powerful, it may not suit every business or marketing situation. It’s essential to assess whether this approach aligns with your personal or business goals, and if it can help grow your already-established marketing objectives.

What should I consider before becoming a StoryBrand Guide?

Before committing to becoming a StoryBrand Guide, consider your current level of experience in marketing and storytelling, your career goals and the needs of your clients or business. Evaluate the costs involved, the time required for certification and how this certification can fit into your overall professional development plan. It’s also helpful to research and connect with existing StoryBrand Guides (like us!) to understand their experiences and outcomes. Learning from StoryBrand enthusiasts can give you the help you need to become a true expert.

What is a brand story? 

A brand story is a compelling summary of your organization’s history, mission, purpose and values. It should be presented in a narrative format that brings it to life. Keep in mind that content marketing can convey brand stories, but not all content marketing qualifies as brand storytelling.

What are the seven key elements of a BrandScript?

The seven key elements of a BrandScript are:

1. Character: The prospective customer should always be positioned as the hero of the story.
2. Problem: This element describes the primary challenges the customer faces.
3. Guide: With StoryBrand, your company is an empathetic, authoritative guide that helps the customer solve their problems.
4. Plan: The steps your brand offers to help the customer.
5. Call to action: This element defines the action you want the customer to take.
6. Success: Explain what success looks like after working with your company.
7. Failure: The consequences of inaction, or choosing a competitor.

So, is it worth it to become a StoryBrand Guide? 

As a certified guide, we have seen how our clients benefit from following the StoryBrand approach.  We’re happy to talk with you about the benefits of certification. To learn more about how we have utilized this framework, schedule a non-sales call with us.