The managed service provider (MSP) industry has seen substantial growth over the past decade. Because our reliance on technology has steadily increased over the years, the need for robust IT infrastructure and management among businesses of all sizes is much more prominent. In early 2024, Statista reported that globally, the “managed services market was valued…
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Managed IT services is a practice that many businesses are choosing now, outsourcing the responsibility of maintaining and managing their technology. This is an alternative to the on-demand outsourcing model where service providers perform on-demand services and bill the customer only for the work done. Managed IT service providers offer businesses a variety of solutions…
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Here are a few simple steps to take as you research and find an MSP marketing agency: Should I Hire a Marketing Agency for My Business? As a managed service provider (MSP), you know that the technology industry now is more competitive than ever, bringing up more need for effective marketing strategies. You might be…
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Creating a compelling AI marketing campaign can be a daunting task, especially when time is limited. BigOrange Marketing is here to help with an engaging webinar on July 26, 2024, at 11 a.m. E.T., hosted by CEO Margee Moore. This session will guide you through a comprehensive 10-step process to leverage ChatGPT, helping you craft…
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The 7 steps of StoryBrand are designed to create a clear and attention-grabbing narrative that positions the customer as the hero and your brand as the guide. Here are the 7 steps of StoryBrand: What are examples of a StoryBrand website? An example of a StoryBrand website includes the site we created for our client,…
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If you’re up to date with the digital marketing world, chances are you’ve heard about the StoryBrand BrandScript. As a StoryBrand certified guide, we offer these two examples of BrandScripts to inspire you. A therapy provider BrandScript could be based on these story elements: The BrandScript could read: All types of people are looking for…
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Effective vendor management is crucial to ensuring your business’s success and future growth, especially for managed service providers (MSPs). In such a competitive industry, mastering vendor relationships can set you apart and give you the edge you need. Join us on June 21, 2024, at 11 a.m. E.T. for an exclusive webinar hosted by BigOrange…
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What Is a StoryBrand BrandScript? A StoryBrand BrandScript is a script that summarizes your key message as an exciting and easily readable story. It’s based on the approach outlined in Donald Miller’s book, Building a StoryBrand. The BrandScript includes seven key elements: character, problem, guide, plan, call to action, success and failure. What are the…
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Our own CEO Margee Moore presented her talk to ChannelPro in June. We were delighted to share MSP marketing best practices for 2024 and marketing fundamentals with all of the wonderful attendees at ChannelPro Live in Columbus, Ohio. It was a thrill to talk with a packed house of growth-minded MSPs and share our insights…
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A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their target audience. It follows the StoryBrand Framework developed by Donald Miller, which uses the principles of storytelling to keep a company’s message clear. How is a StoryBrand Brandscript created? Creating…
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