CompTIA’s ChannelCon Insights

CompTIA’s ChannelCon Insights

Have you ever heard the saying “your vibe attracts your tribe”? Well, that saying rang true at CompTIA ChannelCon 2024. We learned much, but also felt even more embraced by the MSP community. We also gave a talk on MSP marketing that was a blast.

What We Learned

Our CEO, Margee Moore, attended a panel discussion led by executives from SVP Operations, OIT and Moovila, about being your authentic self even in your professional life. Especially in leadership, authenticity helps foster an environment of trust and openness. By being genuine, you inspire others to be themselves and create stronger connections and more effective collaboration.  

Speaking of stronger connections, another great opportunity for MSPs to build them is through presenting talks. The ability to share your wisdom and help others is a great way to give back. At CompTIA ChannelCon 2024, we were able to share our thoughts on AI and marketing to boost your MSP’s success.

“One of the best moments of the conference was going down an escalator and a person going up pointed across and said ‘Really liked your talk. Good job,’” Margee says, making her feel like she provided value and was a part of a community. 

Margee found inspiration in learning about what community members are up to and about them in general. It’s a great way to discover new and innovative things that will put their mark on the world. 

As always at these conferences, it was inspiring to take part in the events and learn from the community’s collective wisdom. We’d like to thank everyone who attended our talk and stopped by our booth.

Find Your Tribe With BigOrange

Ready to find your marketing tribe? We promise we are a vibe! Not only do we support IT and cybersecurity companies but also landscapers, home builders and manufacturing companies. Book a meeting with us to get started telling your unique story!

Laura Tucker

Laura Tucker

Laura Tucker is a content writer and lover of all things social media and marketing. She started her journey into the social media field by advocating for women’s health disorders and fell head over heels for social media and marketing. That led to a career switch from teaching to marketing!

Share the knowledge

How Prospective Customers Evaluate Manufacturers - BOM

How Prospective Customers Evaluate Manufacturers

Did you know that your next marketing breakthrough as a manufacturer could be hidden within the buying behaviors of prospective customers? The Shift From Handshakes…

Explore this Topic
Why is Social Media Topic Authority Important? Business Social Made Simple

Why Is Social Media Topic Authority Important?

Today’s marketing landscape is crowded. Every industry I can think of is full of firms that have a longer tenure, more capital and resources. Topic…

Explore this Topic
What Is a Social Media Hook

What Is a Social Media Hook?

I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social…

Explore this Topic
Turbocharge Your Google Rankings with 7 Easy Tips! - BOM

Turbocharge Your Google Rankings with 7 Easy Tips!

Unleash the untapped potential of Google My Business (GMB). Learn how in our electrifying webinar. All of these tips will be delivered in our super-efficient,…

Explore this Topic
8 Ways to Use HubSpot Sales Process Tools - BOM

8 Ways to Use HubSpot Sales Process Tools

HubSpot sales process tools are often overlooked but can be powerful, no matter if you have a  sales team of one, 10 or 100. The…

Explore this Topic
Grow More in ‘24 - Managed Services Marketing Tactics - BOM

Grow More in ‘24: Managed Services Marketing Tactics

Where do you start your managed services marketing journey? When so many marketing companies offer similar services, it’s essential to craft a unique identity that…

Explore this Topic
One Page Marketing Plan for 2024 - EOS or OGSM - BOM

One Page Marketing Plan for 2024: EOS or OGSM

You need a solid one-page marketing plan to reach your big 2024 goals. Whether your organization follows the Entrepreneurial Operating System (EOS) outlined in “Traction,”…

Explore this Topic
MSP Marketing in 2024 - BOM

Managed Service Provider Statistics and MSP Marketing 2024

Every business and organization relies on technology to make their operations fast and effective. Who ensures that these systems work as they should? Managed service…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024


Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip