How Your Marketing Agency Can Help With Event Campaign Marketing

Marketing doesn’t always have to be digital or online. In reality, connecting with clients or colleagues can be even more valuable in person. Whether it’s for a product launch, a conference or a simple social gathering, events can foster community engagement and build brand awareness. So how does event campaign marketing come into play? 

In order to make a successful event happen, you should first integrate advertising efforts across various marketing channels. This is where your marketing agency can be an invaluable asset. This team can not only help get the word out about the event, but can make prospective attendees excited to come. 

Here are the many ways your marketing agency can be the catalyst for a successful event.

Strategic Planning

Your marketing agency can work closely with your own team to develop a strategy that tailors to your unique business needs. By conducting thorough market research and analyzing competitors, they can identify key insights to inform your event’s positioning, messaging and promotional tactics. By utilizing SEO (search engine optimization) strategy, BigOrange has helped our clients target specific audiences using the power of digital marketing. This strategy always results in more eyes on an event, and therefore, higher attendance and engagement.

Creativity

By creating aesthetically pleasing advertisements and collateral aligning with your brand,  your marketing agency can unleash their creativity to bring your event concept to life. Work with them to design eye-catching invitations and spread the word across social media with graphics, hashtags and engagement-driving captions. SEO strategy can also help word of your event spread across the internet and reach several social platforms. 

BigOrange collaborated this year with EO Cincinnati to create colorful marketing materials to catch the eyes of audiences, both online and in-person. With work like this, creative expertise can both capture the attention of your audience and generate eagerness surrounding the upcoming event.

Digital Promotion

Through digital marketing materials, social media posts and blogs, BigOrange helped our client, Rivers Pointe Estates, advertise their Taste of Hebron event, which featured food trucks, a petting zoo and more opportunities for family fun. This digital promotion resulted in high attendance, an even more exciting event and an even happier client. 

Like in this campaign, by leveraging expertise across various marketing channels, your partner agency can create an all-inclusive advertising campaign and reach much wider audiences. From email marketing to social media advertisement, they can utilize countless tactics to amplify your event’s visibility and drive attendance.

Specified Audience Engagement

Through targeted audience segmentation methods such as SEO, as well as personalized messaging, your agency can aim to reach specific audiences rather than generalized viewers. By leveraging data analytics and marketing automation tools, you can feel confident in knowing that your marketing is not only being seen by prospective attendees, but also that your agency is communicating with them directly.

Contact BigOrange Marketing

BigOrange Marketing’s proven digital marketing strategies have helped countless clients get leads and grow their businesses. We’d be happy to utilize these strategies and past event marketing experience, to help you promote your event. Contact us today to get started.