How to Get Your Business to Show Up in AI Results

Generative AI search using tools like ChatGPT is transforming how people search for information. It is essential to optimize your company’s marketing efforts for AI’s increasing presence. AI-powered search queries are rapidly increasing and if you don’t adapt you’ll be left behind. By leveraging new SEO strategies you can get your business to show up in AI results. 

We’ve already seen clients receive marketing-qualified leads (MQLs) from ChatGPT. AI search isn’t just a trend, it’s here to stay. Read on to learn more.

Is Traditional Search and SEO On Its Way Out? 

Nope, traditional SEO is here to stay. In fact, you need to keep it around to get your business to show up in AI results. Since AI models train on the internet’s content, it’s vital to have a strong SEO foundation. 

Search engines and generative AI handle search differently. Traditional queries in a search engine, like Google or Bing, provide you with a list of resources you need to sift through to find your answer.  

Generative AI search collects the same resources as the search engine but takes it a step further. ChatGPT will analyze and summarize information from those resources to give you a response while also providing you with the same sources. 

According to Simple SEO Group, ChatGPT’s daily queries are increasing at a rate of 100x. This exponential growth means your business needs to take action to show up in AI results. 

Key Strategies to Get Your Business to Show Up in AI Results 

There are a few key strategies you need to know to get your business to show up in AI results, from data organization to producing great content. 

When it comes to creating content for your website, here are two ways to get your business to show up in AI results:

• Have a more conversational tone, as generative AI has one itself: While writing for SEO is important, strive to create content that balances natural, conversational language with language optimized for SEO.  

AI, just like SEO, prioritizes high-quality, authoritative content. This can be done through blogs, case studies and other web pages. ChatGPT or another AI tool will also prioritize educational content that provides value to a searcher. 

• Ensure your structured data in the back end of your website is well optimized: AI tools heavily rely on structured data (AKA schema markups) to understand your website and catalog it in its own data storage. Key pages like service pages, frequently asked questions (FAQs) and blog posts should all have a schema markup. 

• A strong media presence and references to your work from credible sources are highly important: You can secure mentions in media outlets with authority on the subject, collaborate with respected organizations or prioritize third-party reviews, endorsements or testimonials. 

Keep in mind, when you search something like “What’s the best marketing agency in Cincinnati, Ohio?” an AI tool will take into account reviews of marketing agencies in Cincinnati before responding to you. 

Real Results: Clients Are Seeing MQLs from ChatGPT

It’s not just a theory anymore, prospective clients are searching for businesses using AI. We’ve seen it ourselves: multiple BigOrange Marketing clients are receiving marketing-qualified leads (MQLs) from ChatGPT.  

We’ve confirmed these leads come from AI with HubSpot’s source tracking tools. If you have yet to invest in AI-driven SEO strategies, it’s time to get started. Our clients are seeing measurable ROI! 

We’ll Help You Show Up in Generative Search 

This shift toward AI-powered search is happening as you’re reading this. It’s time to adapt your SEO and digital marketing strategy toward one that will be supported by AI’s advancements. If you’re ready to get your business to show up in AI results, you can get started by booking a meeting with the pros at BigOrange Marketing.