Landscaper Marketing: Green Industry Statistics Tell the Story

In the U.S., the green industry includes much more than just “landscaping.” This thriving sector is built on passion, creativity and a lot of hard work.  To truly blossom, landscaping businesses need to cultivate a strong marketing strategy. 

This post looks at the fertile ground of green industry marketing, unearthing key green industry statistics and insights to help you grow your business. We explore the size and scope of the market, analyze the latest trends and uncover proven strategies to attract more clients and boost your bottom line. 

These green industry statistics will give you “the lay of the land.” 

How big is the landscaping industry?

The landscaping market size in the United States is $176.5 billion, according to Statista.

How much money does the average landscaping company make?

In 2021, the average sales per landscaping company was $1 million, according to marketresearch.com. 

How much money do landscaping businesses spend on marketing?

According to Landscape Leadership, landscaping companies in general should expect to pay 5 to 10 percent of their annual revenue on marketing. Lawn & Landscape explains that smaller landscaping companies (under $2 million revenue)  should expect to pay 5 to 7 percent of revenue on marketing, while larger companies (above $10 million revenue) can expect to pay 1 to 2 percent. 

When should a landscaping business increase their marketing budget?

Lawn & Landscape recommends that landscaping companies increase their marketing budget when: 

• Their services are yielding high profits.
• Faster growth is desired.
• New services are introduced.
• Targeting new service areas. 
• During economic scares. 
• Credit offers and new strategies present themselves. 

Is the landscaping industry growing?

Yes, the green industry statistics show the sector is expanding. According to IBIS World, the landscaping industry market size grew by 6 percent in 2022. It’s projected to reach $212.91 billion by 2028, according to Mordor Intelligence. 

What services do landscaping companies generally offer?

Insurance Bee outlines the most commonly offered services as:

• Lawn care/chemical application (offered by 88 percent of professionals). 
• Landscape maintenance (87 percent).
• Landscape design/construction (71 percent).
• Trees and ornamental (63 percent). 
• Irrigation (47 percent).
• Snow and ice management (40 percent).
• Vegetation management (16 percent).
• Holiday lighting (15 percent).
• Perimeter pest control (15 percent).
• Mosquito control (14 percent).

If you’re a landscaping company owner looking for new revenue streams, the above list might provide some ideas for expansion within the green industry. 

Who purchases landscaping services?

Homeowners are the people to market your landscaping services to: According to GIE Media’s state of the industry report, 62 percent of gross revenue in the landscaping industry came from single-family residential homes.

Is consumer interest in landscaping services growing?

Mordor Intelligence cites Garden Media’s 2021 Garden Trends Report that states 82 percent of American homeowners are more interested in updating their outdoor living spaces now than before the pandemic.

Based on this statistic, touting the benefits of outdoor living – along with beautiful photos of outdoor living spaces – is a smart move when you’re creating your landscaping marketing plans. 

How much do people spend on landscaping services?

The average annual expenditure on gardening and lawn care services in the United States per consumer is $202.02, according to Statista. How does that figure compare to what your customers spend on your landscaping services per year? 

How many landscaping companies are there? 

The numbers vary, with Marketingresearch.com reporting 108,997 companies in the green industry and The National Association of Landscape Professionals citing the IBIS World Landscaping Services Industry Report’s number at 633,481 landscaping businesses.

Based on these green industry statistics, you may be facing stiff competition in your service area. One way to stand out is with a robust landscaper marketing strategy, including content marketing, email campaigns, SEO optimized websites and paid ads.  

What are the largest landscaping companies?

According to Statista, the largest companies in the landscaping industry are BrightView, TruGreen, Bartlett Tree Experts and the Davey Tree Expert Company. Among, these, BrightView comes in at the top with revenue of $2.77 billion. 

Of course, landscaping companies of every size benefit from sound marketing practices. 

What is the largest expense for landscaping companies?

Your landscaping crews are always on the move, so it’s not surprising that the largest investment among landscaping companies is in trucks, according to Statista.

What is the largest revenue source for landscaping companies?

Grass is green (like money): According to GIE Media’s state of the industry report, 48 percent of gross revenue in the landscaping industry came from landscape and mowing maintenance. 

Are landscaping companies generally profitable?

The National Association of Landscape Professionals reports that 64 percent of landscape professionals expected to increase profitability in 2024. A solid 69 percent of companies reported meeting their budget goals in 2023. These statistics point to generally good health of the green industry. 

How much has the landscaping industry grown recently?

In the United States, the landscaping industry grew 7 percent per year on average between 2017 and 2022, according to IBIS World. It’s clear that homeowners and commercial property owners alike are making good use of landscaping services. 

Ready to Market Your Landscaping Company? 

As the above green industry statistics show, landscaping is a vibrant and growing field. To reach more landscaping service customers, marketing is key. If you have questions about promoting your landscaping company, contact us today for a free consultation.