BigOrange Marketing Publishes How-To Guide for IT Services Companies

how-to guide for IT service companies

BigOrange Marketing has created a book sharing top tips for IT services companies and managed service providers (MSPs) looking to pull away from the pack.

Squeeze the Day, a new book written by the BigOrange Marketing team, offers juicy resources and 21 MSP marketing ideas and best practices to help IT service companies. The tips offered cover search engine optimization, thriving on social media, with paid media, setting goals, improving companies’ rankings on Google, getting free publicity for IT services and best practices for podcasting.

“We wanted to craft a book that made MSP marketing simplified and manageable,” Margee Moore, founder and chief executive officer of the Ohio female-owned inbound marketing agency said. “We have experience helping IT services companies grow, so we’re confident these tips and tricks can result in real success for clients.”

The book discusses ways to tell stories authentically using a website checklist, listing questions to steer readers along as they embark on the storytelling process. As certified StoryBrand guides, Moore and the BigOrange Marketing team are advocates for this approach to message clarification for their MSP marketing clients. 

“Just like sunlight and water to a plant, a solid marketing plan is essential for growth,” says co-author Janice Weiser, chief content officer for BigOrange Marketing. “We know that to be most effective, marketing plans for MSPs have to be comprehensive and filled with the best ingredients. We hope this book inspires managed service providers to grow and thrive.”

BigOrange Marketing has helped dozens of companies win millions of dollars in business. Learn more about the MSP marketing services at BigOrange.marketing.

The BigOrange author team for the book includes Brittany Eaton, Paula Rae Forastiero, Caroline Gose, Maria Marotta, Margee Moore, Emelia Pitlick, Janice Weiser and Gina Young.

BigOrange Marketing is based in Cincinnati, Ohio, and has employees across the United States. The agency was founded in 2017.

BigOrange Team

BigOrange Team

At BigOrange Marketing our team helps dozens of companies win millions of dollars in business while delivering what others just promise. We provide websites and complete outsourced digital marketing plans to help you get found, get results and get your time back.

Share the knowledge

Video and Social Media Strategies for MSPs - BigOrange Marketing

5 Game-Changing Video and Social Media Strategies for MSPs

There’s one way to increase your brand’s awareness, engage potential clients and stand out in a competitive market: Utilize video in your social media efforts.…

Explore this Topic
IT Service Marketing - BigOrange Marketing

IT Service Marketing: A Checklist for MSPs

Effective marketing helps your business stand out, especially for managed service providers (MSPs). When you take a strategic approach you’ll build brand awareness, establish trust…

Explore this Topic
Kaseya + Datto Connect Local in Columbus - BigOrange Marketing

Join Us at Kaseya + Datto Connect Local in Columbus for an Exclusive StoryBrand Talk & Dinner

The big squeeze, aka our CEO, Margee Moore, will be attending Kaseya + Datto Connect Local in Columbus, Ohio! The Channel Program sponsors the event,…

Explore this Topic
Google Business Profile Optimization - BigOrange Marketing

Google Business Profile Optimization Tips: Key Takeaways From Our Webinar

A well-optimized Google Business Profile (GBP) is vital for improving your local search rankings and increasing visibility on Google Maps. It was formerly known as…

Explore this Topic
The Best Keywords To Use as a Landscaper

Landscape Marketing Ideas: Keywords for Landscaping

A strong online presence begins with strategic keyword usage. Keywords are the foundation of search engine optimization (SEO), helping your business appear in search results…

Explore this Topic
5 Fundamentals of Inbound Marketing for MSPs - BigOrange Marketing

5 Fundamentals of Inbound Marketing for MSPs

As a managed service provider (MSP), your expertise lies in keeping IT systems running smoothly. But when it comes to marketing, it can feel like…

Explore this Topic
Michigan Economic Growth Institute Forum - BigOrange Marketing

Michigan Economic Growth Institute Forum: Learn How to Tell Your Story

By using the seven timeless and universal elements of storytelling, businesses and organizations can reach new audiences. Discovering the power of StoryBrand will be the…

Explore this Topic
New StoryBrand Website Launch Your Go-To Shipping Supplies Source -BigOrange Marketing

StoryBrand Website Refresh Positions Shipping Supplies Source for Growth

Our client, SHIP-PAQ, recently received a StoryBrand website refresh and we’re thrilled to announce the launch of their new design. As a trusted shipping supplies…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2025


Ready to grow in 2025? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip