Press Release: BigOrange Marketing’s New Book Is a How-to Guide for MSP Marketing

How-to Guide for MSP Marketing
Squeeze the Day book - How-to Guide for MSP Marketing

Cincinnati OH, January 17, 2023: With a recession looming and small businesses closely tracking their marketing budget, a new book offers hacks and essentials for MSP and IT service company marketing.

Squeeze the Day, Essential MSP Marketing Fundamentals and Hacks to Get Leads and Grow, a new book written by the BigOrange Marketing team, offers juicy resources and 21 MSP marketing ideas and best practices to help IT service companies pull away from the pack. As an MSP marketing company, BigOrange shares tips that cover search engine optimization, thriving on social media, with paid media, setting goals, improving companies’ rankings on Google, getting free publicity for IT services and best practices for podcasting - truly an all-in-one how-to guide for MSP marketing.

“We wanted to craft a book that made MSP marketing simplified and manageable,” Margee Moore, founder and chief executive officer of the Ohio female-owned inbound marketing agency said. “We have experience helping IT services companies grow, so we’re confident these tips and tricks can result in real success for clients.”

The book discusses ways to tell stories authentically using a website checklist, listing questions to steer readers along as they embark on the storytelling process. As certified StoryBrand guides, Moore and the BigOrange Marketing team are advocates for this approach to message clarification for their MSP marketing clients.

“Just like sunlight and water to a plant, a solid marketing plan is essential for growth,” says co-author Janice Weiser, chief content officer for BigOrange Marketing. “We know that to be most effective, marketing plans for MSPs have to be comprehensive and filled with the best ingredients. We hope this book inspires managed service providers to grow and thrive.”

BigOrange Marketing has helped dozens of companies win millions of dollars in business. Learn more about the MSP marketing services at

The BigOrange author team for the book includes Brittany Eaton, Paula Rae Forastiero, Caroline Gose, Maria Marotta, Margee Moore, Emelia Pitlick, Janice Weiser and Gina Young.

BigOrange Marketing is based in Cincinnati, Ohio, and has employees across the United States. This agency was founded in 2017.

About BigOrange Marketing:

At BigOrange Marketing our team helps dozens of companies win millions of dollars in business while delivering what others just promise. We provide websites and complete outsourced digital marketing plans to help you get found, get results and get your time back. We specialize in marketing for firms ranging from IT and MSP marketing services to financial advisor marketing, building construction companies, and manufacturing marketing.

About Squeeze the Day: Essential MSP Marketing Fundamentals and Hacks to Get Leads and Grow

Available on Amazon (

  • ASIN ‏ : ‎ B0BK12PMVW
  • Publisher ‏ : ‎ Creative Girlfriends Press
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 126 pages
  • ISBN-13 ‏ : ‎ 979-8358725690

Squeeze the Day With Our New Book for Free!

Ready to get leads and grow your IT services company? Learn 21 new ways to market your MSP with Squeeze the Day, Essential MSP Marketing Fundamentals and Hacks to Get Leads and Grow.

Inside this book, written by the BigOrange Marketing team, you’ll discover how to:

  • Make your website stand out by telling your authentic story.
  • Lead the conversation with content.
  • Survive and thrive on social media.
  • Unleash the power of testimonials.
  • And much more.

Competition for MSPs is tight. Give yourself an edge with the proven marketing hacks and essentials you’ll find in Squeeze the Day!

Fill out this form to have a copy of the book mailed to you. (Please allow 2 weeks for shipping.)

Janice Weiser

Janice Weiser

Janice Weiser, BigOrange Marketing's chief content officer, loves to tell the stories that set clients apart from the competitors. She's also written books on log cabins and met two living U.S. presidents.

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