How to Market Managed IT Services?

In the competitive world of IT, effective marketing is crucial for MSPs to stay afloat. Its important to understand the value of your services and know how to communicate said value to prospects. You must also be able to articulate the benefits of MSPs in general, and how  your services are unique from the hundreds of other competitors. Being able to clearly and effectively market your managed IT services can seem complicated, but it doesn’t have to be. Let’s dive into a few key tips on how to market managed IT services effectively. 

What Is the Value of a Managed Service Provider?

First and foremost, you must understand the value of your services. It’s simple to tell prospects what you offer, but you have to take it a step further. You need to understand how to show prospects the value  of managed services.

 A value proposition is more than just an explanation of your services, you also need to help your potential clients understand why they need you. What are the benefits of MSPs? How are your services going to benefit them specifically? How will you help their business thrive? 

What Are the Benefits of MSPs?

Speaking of benefits, here are a few key benefits that you should highlight in your marketing plan:

• Scalability
• Expertise and experience
• Cost efficiency
• Enhanced security measures 
• Maintenance and monitoring 
• Compliance
• Risk assessment and management
• Competitive advantage

Why Is MSP So Important?

Using an MSP can be a lifeline for small to mid-size businesses in particular.  Your customers may be wondering why partnering with an MSP is so important. It’s your job in marketing to explain this to them in every platform possible. 

Once you have identified your benefits and come up with a proactive plan to market the value of your managed services, it is time to strategize. How are you going to get your name out there? 

Ideally, you should use a combination of digital and offline marketing techniques. Create engaging content for your webpage like SEO blog posts and articles, make use of social media marketing and possibly invest in some paid advertising.

How Can BigOrange Marketing Help MSPs?

Effective marketing takes a lot of thought and time. Before even trying to get out there, you must have a deep understanding of the value, benefits and importance of managed services. It’s hard to know where to start, what will work and what won’t. That is where we come in. 

Our team here at BigOrange specializes in MSP marketing, and we want to help. Schedule a non-sales call with us today to discuss how we can assist you in all things marketing