Landscape Marketing Ideas: Keywords for Landscaping

A strong online presence begins with strategic keyword usage. Keywords are the foundation of search engine optimization (SEO), helping your business appear in search results when potential clients are looking for services. Let’s dive into the most effective keywords for landscaping and how to use them to grow your business.

Why Keywords Matter for Landscaping Marketing

Keywords are the words and phrases people type into search engines to find services. For example, someone searching for “lawn care near me” or “patio design ideas” is likely looking for landscaping solutions. By targeting the right keywords, you can:

• Increase your website traffic.
• Attract local clients ready to hire.
• Improve your search engine ranking.
• Stay ahead of competitors in your area.

Top Landscaping Keywords to Consider

Here are some high-performing landscaping keywords to incorporate into your marketing strategy:

1. General Landscaping Services

Incorporating broad keywords into your website and blog posts can enhance visibility and attract a wider audience.

Example keywords and phrases include: 

• Landscape design services.
• Landscape design ideas.
• Landscape maintenance services.
• Residential landscape architects.
• Outdoor living spaces.

2. Local Keywords

Targeting location-specific keywords ensures you reach potential clients searching for landscaping services in your area. Even if these terms have lower search volume, they attract highly relevant leads that are more likely to convert into customers. Try these keyword phrases, replacing the information in brackets with your location (such as Landscaping in Indianapolis). 

• Landscaping [city/area]
• Lawn care [city/area]
• [City/area] landscape design
• Best landscapers near me
• Affordable landscaping [city/area]

3. Specialized Services

If you offer unique or high-demand services, highlight them with targeted keywords to stand out from competitors. 

• Hardscape design and installation
• Irrigation installation
• Retaining wall design
• Outdoor lighting services
• Landscape patio design
• Drainage

4. Trending Keywords

Leverage trending topics to create engaging blog posts, social media content and newsletter features that attract more clicks.

• Sustainable landscaping
• Native plant landscaping
• Modern patio design
• Smart irrigation systems
• Fire pit installation

5. Seasonal Keywords:

Optimize your blogs, social media and newsletter with seasonal keywords that align with the time of year, making your content more relevant and useful to potential customers.

• Snow removal
• Best plants for spring
• Fall yard cleanup
• Winter landscape protection

Bonus Tip: Long-Tail Keywords for Landscaping

Long-tail keywords are more specific phrases that often have less competition but higher intent. For example:

• Best backyard lighting ideas for summer
• How to build a retaining wall with natural stone

By targeting long-tail keywords, you can attract clients who are further along in their decision-making process.

At BigOrange Marketing, we use a tested and proven SEO strategy that utilizes keywords to help our clients rank higher on search engines and reach their desired target audiences. Need help bringing your landscaping website to the top? Schedule a non-sales call today!