Inbound Marketing Case Study: Manufacturer in Cincinnati

Manufacturer marketing

Automated Machine Systems, Inc. has a new website that makes their services as refreshingly transparent to their clients as their approach to automation. One of BigOrange Marketing’s newest clients is Automated Machine Systems, Inc., a leading Cincinnati-based automation systems manufacturer. AMS serves the medical device development, plastic processors, consumer and transportation industries.

They offer a variety of automated testing and assembly solutions including plastic assembly, leak testing, nut insertion, precision fastening, press machines, glue dispensing and clip installation. The company’s unique 17-step process to manufacturing automation delivers proven results to their clients. Watch the video or read the full case study below!

The Challenge

AMS wants to grow the value of their firm within the next 10 years by expanding product offerings and acquiring new customers in both current and adjacent markets. Their marketing plan lacked focus and effectiveness in achieving these goals because of the bandwidth of their team. They also faced significant global competition from other industrial machinery manufacturers. Consequently, their website was not generating the traffic or leads desired. AMS needed outside expertise to improve their marketing message and initiatives. As a trusted provider of inbound marketing services, including top-notch websites, BigOrange was called in to help AMS better communicate the value they bring to clients.

The Solution

BigOrange followed the StoryBrand methodology to craft a website that shows how AMS understands and solves customer problems. In just three months, BigOrange updated the AMS website to be more user-friendly and focused on customers’ goals and pain points. The site redesign created a clear call to action, optimizing content for SEO and focusing on key industries AMS serves. Professional photography by Samantha’s Studio captured authentic images of the team and innovative automation at work.

AMS’s new website highlights their results with remarkable data points: 99.5 percent on-time delivery rate and 97 percent customer satisfaction. Potential clients are driven, through clear conversion paths, to book an application review with an AMS team member. This high value offer shows a dedication to providing value at every touch--even before a prospect is a client. After the website launch, AMS began leveraging an accelerated ongoing marketing plan with email newsletters, SEO-optimized blogs, regular Google My Business posts and consistent social media content. They plan to fully leverage marketing automation to nurture contacts as well with HubSpot CRM and marketing automation. BigOrange is partnering with AMS to provide a lead-generating, ongoing content plan.

The Results

The new website for AMS helps portray the company’s deep application knowledge and hyper-responsive support. The Freedom of Assembly Blog provides a space for thought leadership. The overall marketing plan takes marketing off the AMS team’s plate and puts them on track to generate new customer leads.

Thanks to the team’s SEO strategy and plan driven by deep application knowledge of automation systems from AMS, the team received a sales qualified lead on the day after launch.

If you’re looking for a new website as a manufacturer, we’d love to discuss how BigOrange can help you tell your story. Book an appointment today to get leads and grow.

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With more than 15 years of experience in technical and manufacturing marketing, Emelia has a passion for designing digital and inbound marketing plans that drive results. She serves as BigOrange's Director of Project Management, providing strategic direction for the firm's growing number of clients.

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