5 Ways to Use Marketing Automation

Self-driving cars are awesome, but they still need an operator to provide an address. Likewise marketing automation is powerful, but requires a thoughtful operator. With the right maintenance and attention, it can turn all your marketing efforts into a well-oiled machine. Here are five ways to scale your business by automating some of your marketing processes.
Add Contacts to Your Mailing List
One of the easiest ways to leverage your marketing automation tools is to capture email addresses from your website visitors. Make it easy for visitors to convert by only requiring an email address. Of course make sure you’re following applicable email marketing rules and regulations.
Convert Website Visitors to Leads
Take your list building to the next level, by converting visitors to leads: Offer a juicy download, like the 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in exchange for a few additional pieces of information. This will help you personalize your marketing to these leads.
Automate Internal Processes
Regardless of what customer relationship management (CRM) system you’re using, marketing automation can help streamline your internal processes. Automatically update fields such as lead status, lifecycle stage and contact owner depending on how they covert. Using workflow rules and segmentation, leads can be added or removed from dynamic lists depending on their profiles. Turning these manual tasks into automated tasks frees up your sales and marketing team to focus on other work.
Nurture Leads
After visitors convert to leads they expect to hear from you. Use the data you’ve collected about them to segment and personalize how you nurture them. For instance, your process of nurturing someone that converted on a newsletter signup should be different than someone who filled out a “request a quote” form. Involve your sales team in the process to ensure prospects are going through the sales cycle accurately.
Schedule Social Media Posts
Save your marketing team hours of time writing, logging in and posting on all your social media channels. Marketing automation allows you to write and schedule social media posts. We suggest writing and scheduling a month’s worth of posts all at once to be most productive. This will free up time to then participate in conversations on social media and have a larger impact.
When You Should Invest in Marketing Automation
Marketing automation is an investment for your business and should be added to your technology stack at the right time. In general, if you’re generating quality content, driving traffic to your site and capturing leads your business could benefit from marketing automation. BigOrange Marketing can help: Book an appointment with one of marketing consultants and discover how marketing automation makes it easier to scale your business.
Share the knowledge
Essential Backlink Building Tools to Boost Your SEO Strategy
Backlinks are still a critical factor in boosting your search engine optimization (SEO). They help your website build authority, improve rankings in results and drive…
Explore this TopicJoin Us at Cincy AI Week 2025
Is there anything artificial intelligence (AI) can’t do? It can help you understand that confusing Excel sheet someone sent you, take notes in your meetings,…
Explore this TopicTop Tips for Manufacturers: Marketing to Industrial Companies
Marketing to industrial companies can feel like a different ballgame compared to marketing consumer products. Buyers are looking for expertise, trust and long-term partnerships, not…
Explore this TopicSearch Everywhere Optimization: The Next Evolution in SEO
Search has left the search bar and getting your questions answered is moving away from a “just Google it” approach. People are turning to TikTok…
Explore this TopicNew Launch: StoryBrand for Manufacturers
When Oliver Chemical, a Cincinnati-based industrial cleaning chemical company, set out to revamp its website, the goal was clear: Create a site that clearly explains…
Explore this TopicHow to Get Your Business to Show Up in AI Results
Generative AI search using tools like ChatGPT is transforming how people search for information. It is essential to optimize your company’s marketing efforts for AI’s…
Explore this TopicLights, Camera, Clarify! Bring StoryBrand to MSP Website Design at ChannelPro Live NJ
Here are our StoryBrand slides from our talk at ChanelPro Live NJ! 📄 View or Download PDF As the CEO of BigOrange Marketing, I’m honored…
Explore this Topic