Launching a Refreshed StoryBrand Website for a Detroit IT Company

BPI Website Launch

With the BigOrange team’s help, BPI has launched a refreshed StoryBrand website that offers a clear vision of the company’s services and advocacy approach. With a new look and streamlined functionality, the site introduces visitors to the company’s core services and its proven process for delivering client success.

BPI is an IT company that, for almost 50 years, has provided cutting-edge B2B IT support and cyber security services to clients in multiple industries. For more than a decade, the company has provided unbiased, real-time business and technology solutions that are flexible and cost-effective. The company decided a site refresh was needed to clearly express the vision of their advocacy approach and properly showcase their services. BigOrange was the perfect web design agency for the job with our core competency in refreshed StoryBrand website design and SEO.

“BPI chose our agency to use our StoryBrand and web design expertise to capture and express their vision. It was truly an honor to play an important role in the launch of their refreshed site, and I am confident the streamlined functionality will make it much easier for their clients to find the services they need,” said Margee Moore, CEO of BigOrange Marketing.

BPI partnered with BigOrange for ongoing content marketing services including social media management, content creation, digital strategy and monthly KPI reporting. The BigOrange team of seasoned pros is delivering on their promise to help top companies win millions of dollars in business.

BigOrange launched the refreshed StoryBrand website in early December, and BPI is pleased with how the site showcases its passion for enjoying what they do: helping clients find success. Our team at BigOrange Marketing looks forward to many more years working with BPI in their endeavor to help create and maintain technology environments that support company success. 

Looking for a Refreshed StoryBrand Website? 

Is your website telling your company’s unique story? If not, it’s time to connect with us for more information on how to refresh your website and increase traffic and sales. We specialize in IT services marketing, financial services marketing and marketing for builders.

BigOrange Team

BigOrange Team

At BigOrange Marketing our team helps dozens of companies win millions of dollars in business while delivering what others just promise. We provide websites and complete outsourced digital marketing plans to help you get found, get results and get your time back.

Share the knowledge

Video and Social Media Strategies for MSPs - BigOrange Marketing

5 Game-Changing Video and Social Media Strategies for MSPs

There’s one way to increase your brand’s awareness, engage potential clients and stand out in a competitive market: Utilize video in your social media efforts.…

Explore this Topic
IT Service Marketing - BigOrange Marketing

IT Service Marketing: A Checklist for MSPs

Effective marketing helps your business stand out, especially for managed service providers (MSPs). When you take a strategic approach you’ll build brand awareness, establish trust…

Explore this Topic
Kaseya + Datto Connect Local in Columbus - BigOrange Marketing

Join Us at Kaseya + Datto Connect Local in Columbus for an Exclusive StoryBrand Talk & Dinner

The big squeeze, aka our CEO, Margee Moore, will be attending Kaseya + Datto Connect Local in Columbus, Ohio! The Channel Program sponsors the event,…

Explore this Topic
Google Business Profile Optimization - BigOrange Marketing

Google Business Profile Optimization Tips: Key Takeaways From Our Webinar

A well-optimized Google Business Profile (GBP) is vital for improving your local search rankings and increasing visibility on Google Maps. It was formerly known as…

Explore this Topic
The Best Keywords To Use as a Landscaper

Landscape Marketing Ideas: Keywords for Landscaping

A strong online presence begins with strategic keyword usage. Keywords are the foundation of search engine optimization (SEO), helping your business appear in search results…

Explore this Topic
5 Fundamentals of Inbound Marketing for MSPs - BigOrange Marketing

5 Fundamentals of Inbound Marketing for MSPs

As a managed service provider (MSP), your expertise lies in keeping IT systems running smoothly. But when it comes to marketing, it can feel like…

Explore this Topic
Michigan Economic Growth Institute Forum - BigOrange Marketing

Michigan Economic Growth Institute Forum: Learn How to Tell Your Story

By using the seven timeless and universal elements of storytelling, businesses and organizations can reach new audiences. Discovering the power of StoryBrand will be the…

Explore this Topic
New StoryBrand Website Launch Your Go-To Shipping Supplies Source -BigOrange Marketing

StoryBrand Website Refresh Positions Shipping Supplies Source for Growth

Our client, SHIP-PAQ, recently received a StoryBrand website refresh and we’re thrilled to announce the launch of their new design. As a trusted shipping supplies…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2025


Ready to grow in 2025? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip