New Launch: StoryBrand for Manufacturers

When Oliver Chemical, a Cincinnati-based industrial cleaning chemical company, set out to revamp its website, the goal was clear: Create a site that clearly explains who Oliver Chemical is, builds authority, and helps manufacturers and distributors find the right solutions — fast.

With a small, outdated website, Oliver Chemical needed more than just a refreshed look. The company needed a strategic site designed to attract and convert leads while positioning them as a trusted leader in the industry.

That’s where BigOrange Marketing came in. We built a StoryBrand website for manufacturers that clearly communicates Oliver Chemical’s expertise and makes it effortless for customers to understand how they can help.

Why StoryBrand for Manufacturers Works

Manufacturers’ clients are busy solving operational challenges. They don’t have time to sift through complicated or unclear messaging. That’s where StoryBrand comes in. This proven framework puts the customer at the center of the story, ensuring the website clearly addresses the customer’s pain points. For Oliver Chemical, StoryBrand messaging touches on their commitment to helping customers improve performance, streamline operations and meet sustainability goals.

The new website helps visitors instantly understand:

1. The problem Oliver Chemical solves: Manufacturers struggle to get the right cleaning chemicals in the right quantity, delivered quickly.
2. The solution Oliver Chemical provides: Custom industrial cleaning chemicals with reliable delivery.
3. The success customers can expect: Improved efficiency and consistent results.

With StoryBrand, Oliver Chemical’s site now delivers a clear, compelling message: Oliver Chemical can solve your challenges with unique, high-quality commercial cleaning solutions delivered on time.

Designed for a Lasting Impact

The new site is strategically built for lead generation, with an SEO strategy that helps Oliver Chemical rank for high-value industry search terms. The new website clearly outlines how easy it is to work with Oliver Chemical through a simple, three-step process commonly seen in StoryBrand for manufacturers websites:

1. Tell us your cleaning goals.
2. Take advantage of our stock and custom formulations.
3. Be more efficient and productive with less stress.

The newly launched website not only features a fresh, engaging user experience but also identifies Oliver Chemical’s unique authority in the industry: 

• Long-term client relationships
• More than 80 years of experience
• Industry-leading performance at competitive prices
• Innovative, custom formulations

We designed Oliver Chemical’s website to reflect the company’s commitment to clean, sustainable solutions while offering a personable feel. The site features images of the Oliver Chemical team at work, a letter from the managing director, and the opportunity to book a meeting directly on his calendar, making it easy for visitors to connect on a personal level.

StoryBrand for Manufacturers: Websites That Deliver

At BigOrange Marketing, we specialize in helping manufacturers clarify their message and generate leads with StoryBrand for manufacturers’ websites. Whether you’re in manufacturing, IT, home building, landscaping or another specialized industry, our team is here to create a site that works for you.

Oliver Chemical’s transformation is just one example of how a strategic website can boost visibility and business growth. Ready to upgrade your online presence? Contact us today!