Digital and Inbound Marketing Helps Landscaping Firm Grow Big

Challenge

A top Cincinnati Landscape Design company was poised for growth with a new entrepreneurial second-generation owner. The new owner wanted to leverage digital marketing to level out peaks and valleys. This would allow for cost efficiencies to keep crews busy throughout the season.

Solution

BigOrange.Marketing created a strategic inbound content marketing plan to attract top of the funnel buyers and increase leads. The multi-month content plan included PR, thought-leadership articles, SEO optimization, social media and CRM integration with their existing system and MailChimp.

Content Marketing Results

Today, this locally-owned top Cincinnati landscaping company has hired a fourth crew to keep up with demand. Spring Cleanup bookings sold out with the first month. The team is executing additional creative offerings to drive additional business such as landscape lighting offers and more.

Measures:

• 2X Increase in lead generation over previous year

• 300% Growth in social media followers

• 4th work crew hired to meet demand

• 4000 photo views on Google My Business in one month alone

StoryBrand Website and Digital Marketing Support Services in Ohio

Looking for a digital marketing company partner to help you clarify your message? Tired of overpaying for marketing and not seeing leads? Feeling like you might be missing out on the gangbusters economy? Book a free 30-minute consultation with our digital marketing strategist Margee Moore for inbound marketing for landscaping firm (get an estimate in 1 week or less).