When Oliver Chemical, a Cincinnati-based industrial cleaning chemical company, set out to revamp its website, the goal was clear: Create a site that clearly explains who Oliver Chemical is, builds authority, and helps manufacturers and distributors find the right solutions — fast. With a small, outdated website, Oliver Chemical needed more than just a refreshed…
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Generative AI search using tools like ChatGPT is transforming how people search for information. It is essential to optimize your company’s marketing efforts for AI’s increasing presence. AI-powered search queries are rapidly increasing and if you don’t adapt you’ll be left behind. By leveraging new SEO strategies you can get your business to show up…
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There’s one way to increase your brand’s awareness, engage potential clients and stand out in a competitive market: Utilize video in your social media efforts. In our recent marketing webinar, Margee Moore (our CEO) sat down with Brian Rodgers, CEO of Aeko Technologies, to explore how MSPs can create compelling video content. As an MSP…
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The big squeeze, aka our CEO, Margee Moore, will be attending Kaseya + Datto Connect Local in Columbus, Ohio! The Channel Program sponsors the event, which will take place on April 10, 2025. This event promises to be worthwhile for MSPs, IT professionals and industry leaders who are interested in a day of networking and…
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A strong online presence begins with strategic keyword usage. Keywords are the foundation of search engine optimization (SEO), helping your business appear in search results when potential clients are looking for services. Let’s dive into the most effective keywords for landscaping and how to use them to grow your business. Why Keywords Matter for Landscaping…
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When TechSolve, a Cincinnati-based manufacturing consulting firm, considered a website refresh, they wanted it to provide visitors with a clear vision of how they help manufacturers in Southwest Ohio and beyond get more done. BigOrange Marketing jumped in to design and develop a StoryBrand website for consultants. Using the StoryBrand framework to help visitors feel…
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When our long-term client, ATC, decided to expand their hospitality sector with a new brand — ATC Hospitality — they needed a website tailored to a completely different audience. To support this new business, they partnered with BigOrange Marketing to design a new StoryBrand site that clearly speaks to the unique needs of those in the…
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When a Cincinnati home builder contacted us, they were stuck with an outdated logo and a website that didn’t tell their story or share their brand authentically. They admired other custom home builder logos that showcased the builders’ style and they were ready for their marketing materials to reflect their work. Along with these goals…
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Yes, you read that right, our marketing strategy brought one of our manufacturing clients a $150k deal. What is even better is that this marketing qualified lead (MQL) did not find our client through an ad or other paid medium. Our manufacturing client came to us wanting to clarify their marketing message and turn their website…
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MSP websites are websites dedicated to promoting managed service providers (MSPs), companies that offer a range of IT services. These websites typically provide information about the MSP’s services as well as customer testimonials and reviews. They often include client portals for managing services and submitting support tickets. In terms of marketing, the website should also…
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