When our long-term client, ATC, decided to expand their hospitality sector with a new brand — ATC Hospitality — they needed a website tailored to a completely different audience. To support this new business, they partnered with BigOrange Marketing to design a new StoryBrand site that clearly speaks to the unique needs of those in the…
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When a Cincinnati home builder contacted us, they were stuck with an outdated logo and a website that didn’t tell their story or share their brand authentically. They admired other custom home builder logos that showcased the builders’ style and they were ready for their marketing materials to reflect their work. Along with these goals…
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Yes, you read that right, our marketing strategy brought one of our manufacturing clients a $150k deal. What is even better is that this marketing qualified lead (MQL) did not find our client through an ad or other paid medium. Our manufacturing client came to us wanting to clarify their marketing message and turn their website…
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MSP websites are websites dedicated to promoting managed service providers (MSPs), companies that offer a range of IT services. These websites typically provide information about the MSP’s services as well as customer testimonials and reviews. They often include client portals for managing services and submitting support tickets. In terms of marketing, the website should also…
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Digital marketing for MSPs includes tactics like content marketing, social media campaigns, email marketing and advertising. Effective digital marketing for an MSP usually demonstrates industry knowledge and highlights customer testimonials. Additionally, it addresses specific pain points that businesses face in managing IT infrastructure. What Is an MSP’s Go-To Market Strategy? A go-to-market (GTM) strategy for…
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Managed service providers (MSPs) play a pivotal role in the IT industry offering a range of services that help businesses manage their technology. That being said, it isn’t always easy for an MSP to become successful in their sales, especially in the competitive field of technology. Effective marketing is a key factor when it comes to…
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A well-structured and creative marketing plan is crucial for managed service providers (MSPs) to stay on top of the competition in the ever-evolving industry of IT. MSPs must consider what strategies to include in their marketing plan that will be the most effective for business. So what is included in an MSP marketing plan? Managed service…
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In the competitive world of IT, effective marketing is crucial for MSPs to stay afloat. Its important to understand the value of your services and know how to communicate said value to prospects. You must also be able to articulate the benefits of MSPs in general, and how your services are unique from the hundreds…
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Marketing in the IT industry requires a blend of traditional strategies with more modern digital techniques designed to draw in target audiences and possible consumers. Competition in the IT industry is fierce, with the new technological solutions being designed around every corner. This is why managed service providers and IT companies, especially small businesses, need…
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The managed service provider (MSP) industry has seen substantial growth over the past decade. Because our reliance on technology has steadily increased over the years, the need for robust IT infrastructure and management among businesses of all sizes is much more prominent. In early 2024, Statista reported that globally, the “managed services market was valued…
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