Digital marketing for MSPs includes tactics like content marketing, social media campaigns, email marketing and advertising. Effective digital marketing for an MSP usually demonstrates industry knowledge and highlights customer testimonials. Additionally, it addresses specific pain points that businesses face in managing IT infrastructure. What Is an MSP’s Go-To Market Strategy? A go-to-market (GTM) strategy for…
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Managed service providers (MSPs) play a pivotal role in the IT industry offering a range of services that help businesses manage their technology. That being said, it isn’t always easy for an MSP to become successful in their sales, especially in the competitive field of technology. Effective marketing is a key factor when it comes to…
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A well-structured and creative marketing plan is crucial for managed service providers (MSPs) to stay on top of the competition in the ever-evolving industry of IT. MSPs must consider what strategies to include in their marketing plan that will be the most effective for business. So what is included in an MSP marketing plan? Managed service…
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In the competitive world of IT, effective marketing is crucial for MSPs to stay afloat. Its important to understand the value of your services and know how to communicate said value to prospects. You must also be able to articulate the benefits of MSPs in general, and how your services are unique from the hundreds…
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Marketing in the IT industry requires a blend of traditional strategies with more modern digital techniques designed to draw in target audiences and possible consumers. Competition in the IT industry is fierce, with the new technological solutions being designed around every corner. This is why managed service providers and IT companies, especially small businesses, need…
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The managed service provider (MSP) industry has seen substantial growth over the past decade. Because our reliance on technology has steadily increased over the years, the need for robust IT infrastructure and management among businesses of all sizes is much more prominent. In early 2024, Statista reported that globally, the “managed services market was valued…
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Managed IT services is a practice that many businesses are choosing now, outsourcing the responsibility of maintaining and managing their technology. This is an alternative to the on-demand outsourcing model where service providers perform on-demand services and bill the customer only for the work done. Managed IT service providers offer businesses a variety of solutions…
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Here are a few simple steps to take as you research and find an MSP marketing agency: Should I Hire a Marketing Agency for My Business? As a managed service provider (MSP), you know that the technology industry now is more competitive than ever, bringing up more need for effective marketing strategies. You might be…
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Creating a compelling AI marketing campaign can be a daunting task, especially when time is limited. BigOrange Marketing is here to help with an engaging webinar on July 26, 2024, at 11 a.m. E.T., hosted by CEO Margee Moore. This session will guide you through a comprehensive 10-step process to leverage ChatGPT, helping you craft…
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The 7 steps of StoryBrand are designed to create a clear and attention-grabbing narrative that positions the customer as the hero and your brand as the guide. Here are the 7 steps of StoryBrand: A character: Identify the customer as the hero of the story. Has a problem: Outline the problem or challenge the customer…
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