A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their target audience. It follows the StoryBrand Framework developed by Donald Miller, which uses the principles of storytelling to keep a company’s message clear. How is a StoryBrand Brandscript created? Creating…
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The purpose of StoryBrand is to help businesses clarify their messaging so they can more personally and clearly communicate with their customers. By using the StoryBrand framework, companies can create messages that position the customer as the hero and the brand as the guide. This approach helps businesses connect with their audience on a deeper…
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On its website, StoryBrand offers various resources, some of which are free, such as the StoryBrand podcast and blog. However, more comprehensive resources, like the online course, workshops and consulting services, are paid offerings. These investments can provide deeper insights and tailored guidance for implementing the StoryBrand framework in your business. How does the StoryBrand…
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Becoming a StoryBrand Guide can be worth it for those looking to enhance their marketing expertise and help businesses communicate more personally with their audiences. It offers a structured framework that simplifies messaging and can easily lead to increased customer engagement and business growth. StoryBrand certification requires you to attend a four-day virtual training. Guides…
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An example of a StoryBrand website includes Internos Group’s website, which explains the company’s Miami IT services. The site clearly appeals to the customer’s goals, telling a story with visual elements, cohesive brand and solutions to various customer problems. StoryBrand website examples like this one always position the customer as the hero, outline the problems…
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The StoryBrand process and its plan are based on a framework designed by Donald Miller to help businesses more effectively communicate their core messages to their audience. It consists of seven key steps: How do I effectively write a StoryBrand BrandScript? To effectively write a StoryBrand BrandScript, start by identifying your target audience and understanding…
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In the digital age, where attention spans are fleeting and competition is fierce, businesses are constantly seeking innovative ways to reach audiences and drive engagement. Enter video marketing: a dynamic tool that has revolutionized how businesses communicate their message, showcase their offerings and connect with their target audience. In this blog post, we explore the…
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Ready to set your brand up for success? By now, it’s widely known that artificial intelligence (AI) can help businesses improve their sales and marketing processes. But did you also know that it can help you develop better, more dynamic marketing campaigns for social media and improve your Google SEO rankings? Prepare to take…
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The truth is, I’m a marketer who builds our social media audience for BigOrange Marketing and many other firms. And my number one challenge is not getting leads and opportunities. It’s finding strategic or creative people who enjoy working with us and helping them learn the big picture. It’s coming around to the idea that…
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Marketing doesn’t always have to be digital or online. In reality, connecting with clients or colleagues can be even more valuable in person. Whether it’s for a product launch, a conference or a simple social gathering, events can foster community engagement and build brand awareness. So how does event campaign marketing come into play? In…
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