If you’re up to date with the digital marketing world, chances are you’ve heard about the StoryBrand BrandScript. As a StoryBrand certified guide, we offer these two examples of BrandScripts to inspire you. A therapy provider BrandScript could be based on these story elements: The BrandScript could read: All types of people are looking for…
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Effective vendor management is crucial to ensuring your business’s success and future growth, especially for managed service providers (MSPs). In such a competitive industry, mastering vendor relationships can set you apart and give you the edge you need. Join us on June 21, 2024, at 11 a.m. E.T. for an exclusive webinar hosted by BigOrange…
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What Is a StoryBrand BrandScript? A StoryBrand BrandScript is a script that summarizes your key message as an exciting and easily readable story. It’s based on the approach outlined in Donald Miller’s book, Building a StoryBrand. The BrandScript includes seven key elements: character, problem, guide, plan, call to action, success and failure. What are the…
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Our own CEO Margee Moore presented her talk to ChannelPro in June. We were delighted to share MSP marketing best practices for 2024 and marketing fundamentals with all of the wonderful attendees at ChannelPro Live in Columbus, Ohio. It was a thrill to talk with a packed house of growth-minded MSPs and share our insights…
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A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their target audience. It follows the StoryBrand Framework developed by Donald Miller, which uses the principles of storytelling to keep a company’s message clear. How is a StoryBrand Brandscript created? Creating…
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The purpose of StoryBrand is to help businesses clarify their messaging so they can more personally and clearly communicate with their customers. By using the StoryBrand framework, companies can create messages that position the customer as the hero and the brand as the guide. This approach helps businesses connect with their audience on a deeper…
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On its website, StoryBrand offers various resources, some of which are free, such as the StoryBrand podcast and blog. However, more comprehensive resources, like the online course, workshops and consulting services, are paid offerings. These investments can provide deeper insights and tailored guidance for implementing the StoryBrand framework in your business. How does the StoryBrand…
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Becoming a StoryBrand Guide can be worth it for those looking to enhance their marketing expertise and help businesses communicate more personally with their audiences. It offers a structured framework that simplifies messaging and can easily lead to increased customer engagement and business growth. StoryBrand certification requires you to attend a four-day virtual training. Guides…
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An example of a StoryBrand website includes Internos Group’s website, which explains the company’s Miami IT services. The site clearly appeals to the customer’s goals, telling a story with visual elements, cohesive brand and solutions to various customer problems. StoryBrand website examples like this one always position the customer as the hero, outline the problems…
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The StoryBrand process and its plan are based on a framework designed by Donald Miller to help businesses more effectively communicate their core messages to their audience. It consists of seven key steps: How do I effectively write a StoryBrand BrandScript? To effectively write a StoryBrand BrandScript, start by identifying your target audience and understanding…
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