BrightLocal Update: Top 5 Tips We Learned About Google My Business and Rankings
As a digital inbound marketing firm, we’re always looking for ways to help clients rank higher in Google searches. Recently, we attended the Bright Local Fundraiser Webinar for Ukraine and gained lots of insight on Google My Business and how it impacts your Google rankings. We heard some familiar tidbits but also some helpful new insights. Read on for the top five tips on Google My Business.
1. Photos Are Worth More Than a Thousand Words
We knew photos were an important part of introducing businesses to their potential customers but we didn’t realize how much Google loves them. Google ranks your Google My Business (GMB) images and swaps them out to evaluate and test which images work better: You never know what image will be shown first so it’s important you choose all good images. This also means you should steer clear of stock photos. If your business offers services rather than products, choose photos of real staff and staff with clients.
2. Word of Mouth Is Still a Great Marketing Tool
There is so much more to Google reviews than just receiving them. It’s important to respond to reviews in a timely manner. A new tidbit is capturing your Google reviews and posting them on socials, in marketing emails and even displaying them on your website.
3. Services vs. Products: What’s the Story?
One of the most significant things we learned from the Bright Local GMB Webinar was that services listed on your GMB profile do not affect your SEO rank. Products however do affect your SEO rank. Spend more time filling out products and add everything you can. Don’t sell products? No problem. List your services as products. You can include a photo and a link back to your website when filling out product descriptions.
4. It Never Hurts to Ask
Answering questions on your GMB profile is a lot like responding to reviews. It’s a great way to interact with customers. You should also consider submitting and answering your own questions to your GMB profile as it can act as a FAQ page.
5. The Bigger Picture
By now you probably know that Google is a powerhouse when it comes to search engine optimization (SEO). Because of this, you should be treating your Google My Business page as your homepage. Keep it organized, up to date and user-friendly so your potential customers can find the answers to their questions. Regularly upload posts and photos. Adding in content like this on a consistent basis will absolutely help your SEO rank.
More Tips on Google My Business
We believe GMB is so important that we devoted a webinar to helping you make the most of the service. Check out the replay here. And if you’d like more help with any facet of digital marketing, we’d be happy to discuss your options. Reach out today for a free consultation.
Share the knowledge
What Is Digital Marketing for MSPs?
Digital marketing for MSPs includes tactics like content marketing, social media campaigns, email marketing and advertising. Effective digital marketing for an MSP usually demonstrates industry…
Explore this TopicWhat Is MSP Marketing?
Managed service providers (MSPs) play a pivotal role in the IT industry offering a range of services that help businesses manage their technology. That being…
Explore this TopicWhat Is Included in an MSP Marketing Plan?
A well-structured and creative marketing plan is crucial for managed service providers (MSPs) to stay on top of the competition in the ever-evolving industry of…
Explore this TopicHow to Market Managed IT Services?
In the competitive world of IT, effective marketing is crucial for MSPs to stay afloat. Its important to understand the value of your services and…
Explore this TopicWhat Is Marketing in the IT Industry?
Marketing in the IT industry requires a blend of traditional strategies with more modern digital techniques designed to draw in target audiences and possible consumers. …
Explore this TopicHow Big Is the MSP Industry?
The managed service provider (MSP) industry has seen substantial growth over the past decade. Because our reliance on technology has steadily increased over the years,…
Explore this TopicWhat Does Managed IT Services Mean?
Managed IT services is a practice that many businesses are choosing now, outsourcing the responsibility of maintaining and managing their technology. This is an alternative…
Explore this TopicHow Do I Find a Marketing Agency for My MSP?
Here are a few simple steps to take as you research and find an MSP marketing agency: Should I Hire a Marketing Agency for My…
Explore this Topic