Case Study: Promotional Video Helps Entrepreneurs’ Organization Surpass Registration Goal by 2X

“We tell ourselves stories to make sense of our lives and the world around us. We use common stories to create bonds with others. But are our stories compelling us forward, or holding us back?”

The Entrepreneurs’ organization

The Entrepreneurs’ Organization (EO) asks this question in anticipation of EO XCentric 2022.The conference will take place September 19-21, 2022 in Cincinnati, Ohio. EO members will gather to discuss the power of storytelling.

Problem

EO Cincinnati needed to promote their EO XCentric regional event in a big way. They needed to quickly have a marketing strategy and a world-class video to promote the exclusive event. Our team at BigOrange Marketing was approached by the conference planners for our expertise as storytellers. We follow the StoryBrand methodology when creating websites and other content for our clients. The team at the Cincinnati EO chapter asked us to help in a quick turn to create a branding style, powerpoint assets and announcement video within one month.

Solution

We collaborated with the client to bring their concept of “connecting with your story” to life, at an expedited pace. An in-house project manager spearheaded the project to create the logo concept, the storyboard and the complete communication strategy. The project included turn-key video production from script to storyboard to final video accessing libraries from EO and REDI Cincinnati. The project also included logo design, website landing page copy, designed powerpoint presentation deck, email marketing, marketing communications strategy and complete project management. 

Result

Over 200 people signed up on the day of the announcement at the 2021 EO XCentric event in New Orleans, Louisiana. This far surpassed the goal of 100 registrations. The event has a successful promotional video, a complete communication strategy, plus excellent assets to use in social media and more delivered on-time and exceeding expectations.

ABOUT EO XCENTRIC

EO XCentric is the regional fall event for the central region’s Entrepreneurs Organization. The 2022 event, which is an exclusive learning event for EO members only, will be held in Cincinnati September 19-21, 2022. The theme is “Connect with Your Story” and will be a way for members to focus on their story and grow their businesses. Learn more about EO XCentric 2022 Event in Cincinnati here. 

ABOUT EO Cincinnati

The Entrepreneurs’ Organization (EO) is a global business network of 12,000+ business owners in 173 chapters and 54 countries. Founded in 1987 by a group of young entrepreneurs, EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. The Cincinnati chapter was founded in 1995. There are currently 1,193 total members involved, representing dozens of industries from advertising to manufacturing.

ABOUT NEW DAWN COLLECTIVE

Video editing support was provided by New Dawn Collective, a visual, cinematic and music collective supporting the Movie Trailer Industry. Started in 2015 as a promotional platform made by artists for artists, today the group works in all things video and movie production.