StoryBrand Website

When our long-term client, ATC, decided to expand their hospitality sector with a new brand — ATC Hospitality — they needed a website tailored to a completely different audience. To support this new business, they partnered with BigOrange Marketing to design a new StoryBrand site that clearly speaks to the unique needs of those in the…

Storytelling has been captivating audiences since humans first learned how to communicate. Stories hook us in and transport us to different worlds where we meet exciting new characters that change our perspective. There is not one person who has not been enchanted by storytelling. If storytelling is so engaging, why aren’t you using storytelling basics…

The 7 steps of StoryBrand are designed to create a clear and attention-grabbing narrative that positions the customer as the hero and your brand as the guide. Here are the 7 steps of StoryBrand: A character: Identify the customer as the hero of the story. Has a problem: Outline the problem or challenge the customer…

If you’re up to date with the digital marketing world, chances are you’ve heard about the StoryBrand BrandScript. As a StoryBrand certified guide, we offer these two examples of BrandScripts to inspire you.   A therapy provider BrandScript could be based on these story elements: The BrandScript could read:  All types of people are looking for…

What Is a StoryBrand BrandScript? A StoryBrand BrandScript is a script that summarizes your key message as an exciting and easily readable story. It’s based on the approach outlined in Donald Miller’s book, Building a StoryBrand. The BrandScript includes seven key elements: character, problem, guide, plan, call to action, success and failure. What are the…

A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their target audience. It follows the StoryBrand Framework developed by Donald Miller, which uses the principles of storytelling to keep a company’s message clear. How is a StoryBrand Brandscript created? Creating…

The purpose of StoryBrand is to help businesses clarify their messaging so they can more personally and clearly communicate with their customers. By using the StoryBrand framework, companies can create messages that position the customer as the hero and the brand as the guide. This approach helps businesses connect with their audience on a deeper…

On its website, StoryBrand offers various resources, some of which are free, such as the StoryBrand podcast and blog. However, more comprehensive resources, like the online course, workshops and consulting services, are paid offerings. These investments can provide deeper insights and tailored guidance for implementing the StoryBrand framework in your business. How does the StoryBrand…

Becoming a StoryBrand Guide can be worth it for those looking to enhance their marketing expertise and help businesses communicate more personally with their audiences. It offers a structured framework that simplifies messaging and can easily lead to increased customer engagement and business growth. StoryBrand certification requires you to attend a four-day virtual training. Guides…

An example of a StoryBrand website includes Internos Group’s website, which explains the company’s Miami IT services. The site clearly appeals to the customer’s goals, telling a story with visual elements, cohesive brand and solutions to various customer problems. StoryBrand website examples like this one always position the customer as the hero, outline the problems…