How Is a StoryBrand Brandscript Used? 

A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their target audience. It follows the StoryBrand Framework developed by Donald Miller, which uses the principles of storytelling to keep a company’s message clear.

How is a StoryBrand Brandscript created?

Creating a StoryBrand Brandscript involves answering specific questions related to each of the seven elements of the StoryBrand Framework. These answers form the basis of the BrandScript, which can be used to create consistent marketing messages across all platforms.

What are the seven key elements of a StoryBrand BrandScript?

The seven key elements of a BrandScript follow this narrative:

1. The character: Every story needs a protagonist, and in the context of your brand, that protagonist is your customer. To create a relatable character that drives the narrative forward, be sure to clearly identify your customers’ needs and preferences towards your brand.
2. Has a problem: What challenges or obstacles is your customer facing? Clearly define these problems to establish empathy, and position your company’s services as a way to solve them.
3. And meets a guide: Enter the hero’s guide: your brand. Position yourself as the expert who is ready and willing to solve your customer’s problem.
4. Who gives them a plan: Lay out a simple, step-by-step plan that outlines how your product or service can address the customer’s needs.
5. And calls them to action: A compelling call to action is essential for engaging your would-be customer. This could be contacting your company, signing up for a newsletter, or even purchasing a service. Clearly communicate what you want your audience to do next.
6. That helps them avoid failure: Highlight the potential risks and consequences of not taking action by addressing specific objections.
7. And ends in success: Paint a vivid picture of what success looks like after engaging with your brand. Whether it’s achieving goals or seeing growth, show your audience the brighter future that awaits them.

How can I implement BrandScripts in my marketing?

There are many ways to implement BrandScripts in your marketing campaigns, including:

1. Website: Your website is often the first point of contact with potential customers. Use the BrandScript framework to guide visitors through every click and communicate your message with ease.
2. Social media: Whether it’s a Facebook post, an Instagram story or a TikTok video, leverage the power of storytelling to engage your audience and drive engagement on social media platforms.
3. Email marketing: Create personalized email campaigns that speak directly to your customers’ needs and desires. 

Start Telling Your Story

The StoryBrand BrandScript offers a refreshing approach to typical marketing strategies that cuts through the noise and speaks directly to the needs and interests of your core audience. To learn more about BigOrange Marketing’s history with the StoryBrand framework, and our success along the way, visit our website or schedule a non-sales call.