Is It Worth It to Become a StoryBrand Guide?

Is it worth it to become a StoryBrand Guide business

Becoming a StoryBrand Guide can be worth it for those looking to enhance their marketing expertise and help businesses communicate more personally with their audiences. It offers a structured framework that simplifies messaging and can easily lead to increased customer engagement and business growth. 

StoryBrand certification requires you to attend a four-day virtual training. Guides can take advantage of a range of benefits, like a 90-day onboarding program that pairs new guides with mentors. 


    What is the StoryBrand marketing approach?

    The StoryBrand marketing approach allows customers to experience a company’s message as an engaging, creatively written story. It simplifies communication and easily captures the attention of prospective customers, making it more effective in connecting with audiences of all kinds.

    What are the potential drawbacks of becoming a StoryBrand Guide?

    The main drawbacks include the cost and time investment required to become StoryBrand certified. Additionally, while the StoryBrand framework is powerful, it may not suit every business or marketing situation. It’s essential to assess whether this approach aligns with your personal or business goals, and if it can help grow your already-established marketing objectives.

    What should I consider before becoming a StoryBrand Guide?

    Before committing to becoming a StoryBrand Guide, consider your current level of experience in marketing and storytelling, your career goals and the needs of your clients or business. Evaluate the costs involved, the time required for certification and how this certification can fit into your overall professional development plan. It’s also helpful to research and connect with existing StoryBrand Guides (like us!) to understand their experiences and outcomes. Learning from StoryBrand enthusiasts can give you the help you need to become a true expert.

    What is a brand story? 

    A brand story is a compelling summary of your organization’s history, mission, purpose and values. It should be presented in a narrative format that brings it to life. Keep in mind that content marketing can convey brand stories, but not all content marketing qualifies as brand storytelling.

    What are the seven key elements of a BrandScript?

    The seven key elements of a BrandScript are:

    1. Character: The prospective customer should always be positioned as the hero of the story.
    2. Problem: This element describes the primary challenges the customer faces.
    3. Guide: With StoryBrand, your company is an empathetic, authoritative guide that helps the customer solve their problems.
    4. Plan: The steps your brand offers to help the customer.
    5. Call to action: This element defines the action you want the customer to take.
    6. Success: Explain what success looks like after working with your company.
    7. Failure: The consequences of inaction, or choosing a competitor.

    So, is it worth it to become a StoryBrand Guide? 

    As a certified guide, we have seen how our clients benefit from following the StoryBrand approach.  We’re happy to talk with you about the benefits of certification. To learn more about how we have utilized this framework, schedule a non-sales call with us.

    BigOrange Team

    BigOrange Team

    At BigOrange Marketing our team helps dozens of companies win millions of dollars in business while delivering what others just promise. We provide websites and complete outsourced digital marketing plans to help you get found, get results and get your time back.

    Share the knowledge

    How to Tell the Tale What Is A StoryBrand BrandScript

    How to Tell the Tale: What Is a StoryBrand BrandScript?

    What Is a StoryBrand BrandScript? A StoryBrand BrandScript is a script that summarizes your key message as an exciting and easily readable story. It’s based…

    Explore this Topic
    21 MSP Marketing Best Practices for 2024

    Get Leads And Grow: 21 MSP Marketing Best Practices for 2024

    Our own CEO Margee Moore presented her talk to ChannelPro in June. We were delighted to share MSP marketing best practices for 2024 and marketing…

    Explore this Topic
    How to Use a StoryBrand Brandscript

    How Is a StoryBrand Brandscript Used? 

    A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their…

    Explore this Topic
    What Is The Purpose of StoryBrand Website

    What Is the Purpose of StoryBrand?

    The purpose of StoryBrand is to help businesses clarify their messaging so they can more personally and clearly communicate with their customers. By using the…

    Explore this Topic
    Reaching Your Audience Is StoryBrand Free?

    Is StoryBrand Free? 

    On its website, StoryBrand offers various resources, some of which are free, such as the StoryBrand podcast and blog. However, more comprehensive resources, like the…

    Explore this Topic
    Is it worth it to become a StoryBrand Guide business

    Is It Worth It to Become a StoryBrand Guide?

    Becoming a StoryBrand Guide can be worth it for those looking to enhance their marketing expertise and help businesses communicate more personally with their audiences.…

    Explore this Topic

    What Are Examples of a StoryBrand Website?

    An example of a StoryBrand website includes Internos Group’s website, which explains the company’s Miami IT services. The site clearly appeals to the customer’s goals,…

    Explore this Topic
    What's the Process Plan of StoryBrand

    What Is the Process Plan of StoryBrand?

    The StoryBrand process and its plan are based on a framework designed by Donald Miller to help businesses more effectively communicate their core messages to…

    Explore this Topic

    The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024

    Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

    Here’s what you’ll learn:

    • How to target efficiently with personas
    • How to assess if your website is hurting or helping you
    • How a content marketing plan will help you rank with Google through SEO
    • The social media tactics you need and the ones you can skip