How a Luxury Custom Home Builder Increased Their Website Traffic

Marketing for Homebuilders Web Traffic Surge

Hensley Custom Building Group, a renowned custom home builder in Cincinnati, has long been a hallmark of luxury, design and unmatched craftsmanship. Yet, as the digital landscape evolved, they realized their online image needed to reflect their esteemed offline reputation. Their homes were a testament to their expertise, but their online presence had to convey the same message. The most valuable marketing for homebuilders should blend both online and offline worlds.

The Challenge

Lackluster Website Traffic

Despite Hensley Homes’ impeccable track record in creating high-end custom homes, their online image wasn’t doing justice to their brand. Their digital outreach was nonexistent: They relied solely on traditional methods, such as word-of-mouth referrals. In the bustling Cincinnati market, where the home-building journey often begins online, the company needed a digital strategy highlighting their distinct edge.

Solution

BigOrange’s Marketing for Homebuilders Service 

Recognizing the gaps in their digital marketing, Hensley Homes turned to BigOrange. Their decision was influenced by BigOrange’s extensive experience with home builders and developers. Moreover, BigOrange’s promise to elevate the builder’s digital game without diverting them from their core mission of crafting exquisite homes was compelling.

BigOrange rolled out a comprehensive plan encompassing a website overhaul, targeted social media campaigns and a steady stream of lead-generating content. Taken together, this multi-prong approach to marketing for homebuilders has proven successful with other clients. 

Results

Immediate Increase in Website Traffic

The digital makeover resulted in an impressive 250 percent uptick in website traffic in their second year working with the BigOrange team. But it wasn’t just about numbers: These visitors were genuine prospects, individuals interested in luxury custom homes. Hensley’s visibility in online searches for custom builders amplified, and inquiries started coming from the revamped website, reinforcing Hensley Homes’ stature as a frontrunner in Cincinnati’s custom home building industry.

Key Takeaways

Hensley Homes’ digital transformation emphasizes the criticality of a well-rounded digital strategy. Being online isn’t enough; it’s about making sure the online image is in harmony with the brand’s ethos. In this digital era, a company’s website often forms the initial touchpoint, and it’s imperative to leave an indelible mark.

Hensley Custom Building Group’s experience exemplifies the significance of synchronizing the builder’s digital persona with their “offline” reputation. With BigOrange Marketing at their side, they didn’t merely navigate the digital realm; they mastered it. Their journey stands as an inspiration for enterprises aiming to harmonize their offline prowess with their online image.

The majority of buying decisions, including those for luxury custom homes, initiate online. With BigOrange’s expertise and a rejuvenated website, they now enjoy a steady influx of premium leads and are optimistic about sustained growth in their online engagement.

Digital marketing for homebuilders does not have to be a challenge. Schedule a non-sales call with us to discuss your marketing needs and what tools your building business can take advantage of to get leads and grow.

Jennie Largent

Jennie Largent

With nearly two decades in B2B marketing, Jennie has spearheaded campaigns across many industries, including financial services, software and home builders. Her expertise lies in strategic planning, sales lead generation and client engagement. Outside work, she cherishes travel, nature and seeing live music with her husband.

Share the knowledge

Social Media LinkedIn

How to Create Engaging LinkedIn Posts in Bulk

Ready to get real results and enhance your social media marketing on LinkedIn with share-worthy content that aligns with your brand values? Join us for…

Explore this Topic
effective social media posts

What Types of Social Media Posts Are Most Effective?

There are a lot of choices and directions you can go in when you look at all the types of social media posts, designs and…

Explore this Topic
How to Build a Converting MSP Website

Turbo-charge Your MSP Website: Unlock the Power of Lucky 13

Managed service providers, want to transform your MSP website into a powerhouse of conversion?   Here are 13 essential points that will elevate your website’s performance…

Explore this Topic
Manufacturing Marketing Prospective Customers

How Prospective Customers Evaluate Manufacturers

Did you know that your next marketing breakthrough as a manufacturer could be hidden within the buying behaviors of prospective customers? The Shift From Handshakes…

Explore this Topic
Why is Social Media Topic Authority Important? Business Social Made Simple

Why Is Social Media Topic Authority Important?

Today’s marketing landscape is crowded. Every industry I can think of is full of firms that have a longer tenure, more capital and resources. Topic…

Explore this Topic
What Is a Social Media Hook? Business Social Made Simple

What Is a Social Media Hook?

I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social…

Explore this Topic
Turbocharge Your Google Rankings with 7 Easy Tips!

Turbocharge Your Google Rankings with 7 Easy Tips!

Unleash the untapped potential of Google My Business (GMB). Learn how in our electrifying webinar. All of these tips will be delivered in our super-efficient,…

Explore this Topic
HubSpot Sales Processes to Adopt

8 Ways to Use HubSpot Sales Process Tools

HubSpot sales process tools are often overlooked but can be powerful, no matter if you have a  sales team of one, 10 or 100. The…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024


Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip