How a Luxury Custom Home Builder Increased Their Website Traffic

Marketing for Homebuilders Web Traffic Surge

Hensley Custom Building Group, a renowned custom home builder in Cincinnati, has long been a hallmark of luxury, design and unmatched craftsmanship. Yet, as the digital landscape evolved, they realized their online image needed to reflect their esteemed offline reputation. Their homes were a testament to their expertise, but their online presence had to convey the same message. The most valuable marketing for homebuilders should blend both online and offline worlds.

The Challenge

Lackluster Website Traffic

Despite Hensley Homes’ impeccable track record in creating high-end custom homes, their online image wasn’t doing justice to their brand. Their digital outreach was nonexistent: They relied solely on traditional methods, such as word-of-mouth referrals. In the bustling Cincinnati market, where the home-building journey often begins online, the company needed a digital strategy highlighting their distinct edge.


BigOrange’s Marketing for Homebuilders Service 

Recognizing the gaps in their digital marketing, Hensley Homes turned to BigOrange. Their decision was influenced by BigOrange’s extensive experience with home builders and developers. Moreover, BigOrange’s promise to elevate the builder’s digital game without diverting them from their core mission of crafting exquisite homes was compelling.

BigOrange rolled out a comprehensive plan encompassing a website overhaul, targeted social media campaigns and a steady stream of lead-generating content. Taken together, this multi-prong approach to marketing for homebuilders has proven successful with other clients. 


Immediate Increase in Website Traffic

The digital makeover resulted in an impressive 250 percent uptick in website traffic in their second year working with the BigOrange team. But it wasn’t just about numbers: These visitors were genuine prospects, individuals interested in luxury custom homes. Hensley’s visibility in online searches for custom builders amplified, and inquiries started coming from the revamped website, reinforcing Hensley Homes’ stature as a frontrunner in Cincinnati’s custom home building industry.

Key Takeaways

Hensley Homes’ digital transformation emphasizes the criticality of a well-rounded digital strategy. Being online isn’t enough; it’s about making sure the online image is in harmony with the brand’s ethos. In this digital era, a company’s website often forms the initial touchpoint, and it’s imperative to leave an indelible mark.

Hensley Custom Building Group’s experience exemplifies the significance of synchronizing the builder’s digital persona with their “offline” reputation. With BigOrange Marketing at their side, they didn’t merely navigate the digital realm; they mastered it. Their journey stands as an inspiration for enterprises aiming to harmonize their offline prowess with their online image.

The majority of buying decisions, including those for luxury custom homes, initiate online. With BigOrange’s expertise and a rejuvenated website, they now enjoy a steady influx of premium leads and are optimistic about sustained growth in their online engagement.

Digital marketing for homebuilders does not have to be a challenge. Schedule a non-sales call with us to discuss your marketing needs and what tools your building business can take advantage of to get leads and grow.

Jennie Largent

Jennie Largent

With nearly two decades in B2B marketing, Jennie has spearheaded campaigns across many industries, including financial services, software and home builders. Her expertise lies in strategic planning, sales lead generation and client engagement. Outside work, she cherishes travel, nature and seeing live music with her husband.

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