One Page Marketing Plan for 2025: EOS or OGSM

You need a solid one-page marketing plan to reach your big 2025 goals. Whether your organization follows the Entrepreneurial Operating System (EOS) outlined in Traction, or the objective, goals, strategies and measures (OGSM) approach, you want to make it easy to turn inbound digital marketing into leads this year and lead to rapid business growth.

EOS Marketing Strategy: Aligning Your Business Goals for Success

The EOS strategy revolves around aligning marketing efforts with the broader business vision, ensuring every action is purposeful. By using the EOS model to map out marketing initiatives, businesses can stay focused on their core focus and long-term objectives. This system encourages business leaders to create measurable goals and track them using tools like the EOS marketing scorecard.

A key benefit of aligning your marketing with the EOS model is that it provides a structured approach to marketing efforts. With an aligned strategic planning process, businesses can efficiently allocate their marketing budget, leading to greater clarity and greater success in achieving marketing goals.

How to Create a Marketing Plan with EOS or OGSM

A comprehensive, flexible marketing plan, whether you choose EOS or OGSM, is vital to grow your organization. On January 16, 2025, we will be hosting a LinkedIn live to discuss the differences in EOS and OGSM’s marketing strategies, how to create a winning marketing plan in ten steps and so much more. 

Register to join us here.

One-Page Marketing Plan: Why Bother?

Here are just a few reasons to spend time on this marketing planning process. By crafting an actionable marketing plan you will:

• Gain focus. The plan forces you to think and gives you a focused roadmap to check back against regularly.
• Use resources wisely. A plan enables you to spend time and money thoughtfully.
• Gain clarity and alignment. A clear plan allows you to align your team and actions on shared goals.
• Be proactive. Plan out your year in order to move forward with intention.
• Have measurable goals. With a plan, you can see a clear path toward achieving financial goals for your firm.

Fortunately, we have a one-page marketing plan template to make it easy for business leaders like you. And to give you added motivation to complete this plan, we hosted a free webinar that fully explains this template.

Crafting an Effective Marketing Strategy

A solid strategy forms the blueprint for success. This involves identifying key components such as target audiences and budget and tactics to incorporate them into a comprehensive marketing plan. By focusing on core strategies that align with your objectives, you can optimize your marketing program to generate leads and convert them into sales.

One critical aspect of an effective and strategic approach to marketing is adaptability. Markets evolve and so must your strategies. By continuously reviewing performance, analyzing key metrics and adjusting your tactics, you ensure long-term growth. With clearly defined goals, such as increasing brand awareness or boosting engagement with existing customers, businesses can track success with KPIs and adjust their strategy and marketing messages as necessary.

Getting From Here to There

Of course, just defining a vision, goals and objectives doesn’t move the needle. Whether you’re following EOS or OGSM tactics, you’ll need to spell out exactly how these goals and objectives will be achieved in your 1-page marketing plan. That’s where the next section of the template comes in, allowing you to define:

• Strategies.
• Measures and KPIs.
• Key tactics (and people with accountability for them).
• Budget.
• Timeframe.

Having a proven process to define these elements ensures you stay on course. Mapping out who is responsible for each tactic and what metrics will be used to track progress is crucial for accountability. When these steps are outlined clearly, it becomes easier to meet or exceed your goals.

Understanding and Reaching Your Target Market

Identifying your target market is one of the most critical aspects of a successful marketing plan. Understanding who your ideal customer is allows you to tailor your marketing strategies to meet their specific needs. Analyzing customer demographics, behaviors and pain points helps create messaging that resonates.

This focus not only strengthens your brand but also ensures that your marketing budget is used effectively. Knowing your audience allows you to avoid wasting resources on non-targeted campaigns. With clear insights into your target market, your marketing efforts will generate better results, whether it's through email campaigns, social media or content marketing.

Develop Your One-Page Marketing Plan Step by Step

Here are the steps you’ll follow as you further develop your one-page marketing plan:

1. Identify your target market.
2. Review your prior year and analytics.
3. Set an overall objective.
4. Set a limited number of goals.
5. Brainstorm strategies and tactics to achieve the goals.
6. Identify an owner of each strategy.
7. Identify key performance indicators that will track progress.
8. Commit to a meeting pulse.
9. Dedicate a clear budget to support your goals.
10. Communicate and review.

Remember, we will cover each of these steps in-depth in our free webinar. You can find the recording in our LinkedIn events.

The Proven Process for Effective Marketing

A proven process ensures your marketing efforts are both efficient and results-driven. By following structured steps, such as setting objectives, creating targeted strategies and assigning accountability, businesses can maintain focus and drive measurable outcomes.

This proven process often involves continuous optimization of strategies through data analysis and feedback. For example, integrating A/B testing in digital campaigns or refining content based on user engagement can significantly improve performance. Following a tested strategic planning process leads to more successful marketing initiatives and a higher return on investment.

You’ll learn about setting clear, impactful objectives like:

• Increase brand awareness among the target audience by 20 percent within the next quarter through strategic social media campaigns.
• Boost customer engagement by 25 percent by launching an interactive content marketing campaign on the company website in Q2.
• Generate 30 percent more leads through gated content, such as ebooks and webinars, launching one per quarter starting in Q1.
• Improve the conversion rate on key landing pages by 15 percent through A/B testing and optimization efforts for direct response marketing over the next three months.
• Grow the social media following by 15 percent through organic and paid strategies, fostering engagement and interaction over the next five months.

Leveraging the Entrepreneurial Operating System for Marketing Success

The Entrepreneurial Operating System (EOS) is not just for internal operations; it’s a powerful tool for marketing success as well. By implementing EOS and its models, businesses can create a marketing plan that aligns with their vision and growth objectives. This system fosters discipline and accountability, helping businesses stick to their goals and regularly measure their progress.

When integrated into the marketing program, the EOS marketing scorecard helps teams stay on track and ensures that the core focus of marketing remains aligned with business objectives, leading to greater success.

The Role of Strategic Planning in Your Marketing Efforts

Having a strong strategic planning process is essential for ensuring that every element of your marketing aligns with your business goals. Planning ahead allows you to predict changes in the market and adjust your tactics accordingly. A flexible plan ensures that your marketing budget is spent efficiently and targets the right audience at the right time.

By building your marketing efforts around a well-thought-out plan, you maximize the chances of achieving your business’s long-term objectives. Regular review and adaptation will ensure that your strategies remain aligned with your goals.

Your Future Self Will Thank You

A year from now, will you be able to chart your progress against marketing goals? By creating a one-page marketing plan that you can commit to follow, you’re setting your organization up for success. We’ve helped dozens of companies meet or exceed their lead goals month after month, year after year.

Are you eager to hone your strategy, sales engagement and messaging but don't know where to start? Contact us if you’d like to refine your marketing strategy and get more leads to grow your business.

Got Questions?

What is a one-page marketing plan?

A one-page marketing plan is exactly what it sounds like: a condensed marketing strategy that fits on a single page. It forces you to distill your marketing efforts down to the essentials, including:

• Target audience: Who are you trying to reach?
• Marketing objectives: What do you want to achieve? (e.g., increase brand awareness, generate leads, drive sales)
• Key messages: What do you want to communicate to your audience?
• Marketing channels: Where will you reach your audience? (e.g., social media, email marketing, content marketing)
• Budget: How much will you spend on marketing?
• Metrics: How will you measure success?

Can I combine elements of both EOS and OGSM in my marketing plan?

Absolutely! You can adapt and combine elements from both frameworks to create a customized marketing plan that suits your business. For example, you could use the OGSM structure to define your objectives and goals, while using the EOS principles to simplify your messaging and focus on your ideal customer.

Where can I find resources to help me create an EOS or OGSM Marketing Plan?

• EOS: The book "Traction" by Gino Wickman provides a comprehensive guide to the EOS framework, including marketing.
• OGSM: Numerous online resources and templates are available for OGSM planning. Search for "OGSM Marketing Plan Template" to find examples.

Is it essential to have a formal marketing plan, whether EOS or OGSM?

While not mandatory, a formal marketing plan, even a simple one-page plan for activities involving marketing, offers significant benefits. It helps you clarify your marketing direction, allocate resources effectively and track progress toward your goals. Ultimately, a well-defined plan increases your chances of success in marketing your products or services to potential clients or customers.